---
product_id: 125331658
title: "Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs"
brand: "joseph sugarman"
price: "₨3717"
currency: SCR
in_stock: true
reviews_count: 7
url: https://www.desertcart.sc/products/125331658-advertising-secrets-of-the-written-word-the-ultimate-resource-on
store_origin: SC
region: Seychelles
---

# Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs

**Brand:** joseph sugarman
**Price:** ₨3717
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs by joseph sugarman
- **How much does it cost?** ₨3717 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sc](https://www.desertcart.sc/products/125331658-advertising-secrets-of-the-written-word-the-ultimate-resource-on)

## Best For

- joseph sugarman enthusiasts

## Why This Product

- Trusted joseph sugarman brand quality
- Free international shipping included
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- 15-day hassle-free returns

## Description

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## Images

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## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    I'd say my favorite thing about Mr
  

*by D***S on Reviewed in the United States on January 27, 2016*

I bought this after reading somewhere else that ANOTHER one of Sugarman's staples was all wrapped up into this book anyway.I haven't even finished the whole thing but sheesh… studying the psychological triggers alone will give you so much freaking insight into ALL advertising!! You will be a nerd and lose 80% of your friends with how annoyingly observant you'll be.The book is also chock full of REAL examples.I'd say my favorite thing about Mr. Sugarman's writing is his really humble personality that comes through.  He shares his experiences.  He just tell you (so you can learn) where he went wrong in the past—where his ideas and campaigns made him "lose his shirt."I've learned a ton from this book.  Add it to your copywriting library.

### ⭐⭐⭐⭐ 







  
  
    Sugarman Learned On His Own Dime
  

*by L***E on Reviewed in the United States on May 20, 2008*

And that is what makes this book so good.Sugarman never did much writing for other people.He wrote to cover his payroll and build his ownbusiness - risking Millions of dollars a year,OF HIS OWN MONEY, to test his ideas.He confesses he lost more often than he won butwhen he wrote a winner he sometimes won big.  Alongthe way he learned harsh truths about business.He's not only a gifted and original copywriter,he's a shrewd business strategist - Sugarmanpromoted electronic gimmicks and gadgets thatwould get severely devalued as new technology camealong, sometimes in a matter of months - so he'sparticularly relevant to writers and marketersin the "internet marketing" niches today, where thenovel and hypey often carries the day.I read Sugraman's ads when I was a kid and alsoDrew Kaplan's (when will that Masked Man writea book?) and was transfixed.  Still later in Idiscovered J. Peterman's catalogs.I got started writing copy for my woodworking businessbefore I lost interest in the long hours and physicalgrind of production.  Writing copy later became thekeystone to my success online - and Sugarman was thefirst copywriting "bible" I acquired.I wouldn't actually recommend this book as the first oneyou read - it's about marketing and the mail order businessas much as it is about psychology and copywriting... soit doesn't cover salesletter structure in a way that willbe useful to everybody just starting out... unless yousell gadgets like Sugarman did.  I'm not saying he is nota master because he clearly is - just that there are otherbooks you might want to read first like Victor Schwab'sexcellent book.

### ⭐⭐⭐⭐⭐ 







  
  
    You Need This Book
  

*by A***N on Reviewed in the United States on January 17, 2002*

You Need This Book- if you plan to stay in business in the comming years.  With the DNC lists, and the various goverment entanglements; YOU NEED A EDGE STARTING TODAY.I was was showing this book (ok I lent it out) to a young business student last week.  When it occurred to me what Claude Hopkins said almost 100 years ago; "advertising is salesmanship in print".  You can have all the fancy java & activex web sites for your BtoB, BtoC, banding, CRM, mo...use, Mickey Mouse (sory I digress). What Joe Sugarman has distilled in print what Claude Hopkins did and wrote about about. Your customer is not a moron,("she's your wife" David Ogilvy) but very intellegent and will leave you in a New York nano-second if you treat them that way.  With the explosion of the internet; only compounds the problem.  You need to gain customers not one shot sales. Joe shows you how to understand them. You have to give the coustomer a compelling reason to buy from you again & again.  If you as a direct marketer loose your focus on your customer you will end up like our retail brethren (Chapter 11 or a distant memory.so!"  Yes Joe's book is simple.  But haven't we all learned that simplicity works!  Think About it.

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*Product available on Desertcart Seychelles*
*Store origin: SC*
*Last updated: 2026-01-29*