Fudge Whiter Shade of Pale 150 ml

This is a good toner- when my hair was white it worked well to turn my slightly yellow hair more of a lavender. If your hair is very porous or damaged it will turn it lavender quickly! I like that I do not have to mix this with anything and it left my hair feeling nice and soft. I wouldn't say this is the best product for getting your hair white or silver though and I think the hype on this product is a little bit overdone- it works a little better than conditioner and a drop of purple dye... soo if you don't have the money or patience to wait for it to ship to you then I would say you could make your own concoction.

I am not sure if I haven't left it long enough, but I didn't see too much of a difference. It did change the shade, but I guess I was expecting a little bit more. I've used it only once, so that may also be the case, but I will try it again and see how it works.

Got this for my daughter who has medium blond hair who wanted to hombre the ends. First application stayed on 40 minutes and there was no noticeable change in her hair color. Fortunately since it doesn't contain peroxide she was able to apply it again a few days later. Again after 40 minutes, there was only a small color change. I'm sure she will continue to use it every few days until she gets the color she wants, or until she runs out of product. Overpriced for what it does (or doesn't do), in my opinion.

I used this as soon as I opened the package. I recently got lighter than usual highlights and I noticed a lot of yellow tones that I hated. I was simply amazed at the way this product took away all of them, plus brightened the paler tones. I love this stuff

Really love this product! I've used just about everything on the market for blonde hair and this is by far my favorite.

Took a very long time to see any change in color. Not “concentrated enough” for any obvious change. I have long blonde highlighted hair and am attempting to keep the brassy gold away between salon visits.

Didn't work at all and I had really blonde hair to begin with, but it made my hair soft. It was a waste of money though.

Works great in reducing yellow. Left my air feeling silky and soft. Love it. I will buy it again.

I was a hairdresser for 10 years. I wanted to be full head blonde. My hairdresser uses blomdo with 40 vols on my hair. ( my decision). Then I go home and put fudge on with 20 vols which makes it a permanent colour rather than a toner. I love it. It takes out the yellow tones and makes my hair a white blonde. It’s the only colour I can find that will give me the colour I want. I would definitely recommend it. Five stars from me.

This is the best toner I have found. It gives me the right shade of white -taking away any yellow tones- without making my hair look grey.Make sure you follow the instructions and rub it into your hair until it goes frothy.

Why oh why do manufacturers have to change a good thing. When Clairol discontinued their Borne Blonde toners it took me a good few years and a lot of disasters to find a suitable substitute for their silver blonde toner. Fudge whiter shade of pale came close to it and gave my bleached hair a lovely silver platinum shade. The formula used to be a bluey purple and was a fairly thick consistency but it has now changed to a more runny lilac purple which now gives my hair a pink tone which gets pinker every time I use it. So as a result I'm back to trying to find a toner that doesn't turn my hair blue, pink, purple or green and am despairing as I think I've tried every toner and silver shampoo going.

Disappointed with this product. It hasn’t altered my hair colour at all! I have given it an extra star purely for the fact it’s left my hair feeling lovely and soft. Feels more like a treatment than a toner for brassy ends!

I wasn’t impressed with the results of this product . My hair is highlighted with bleach with yellowing . It didn’t touch the yellowing .concluding it had no effect.