---
product_id: 187115357
title: "Global Brand Strategy: World-wise Marketing in the Age of Branding"
price: "₨1949"
currency: SCR
in_stock: true
reviews_count: 2
url: https://www.desertcart.sc/products/187115357-global-brand-strategy-world-wise-marketing-in-the-age-branding
store_origin: SC
region: Seychelles
---

# Global Brand Strategy: World-wise Marketing in the Age of Branding

**Price:** ₨1949
**Availability:** ✅ In Stock

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- **What is this?** Global Brand Strategy: World-wise Marketing in the Age of Branding
- **How much does it cost?** ₨1949 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sc](https://www.desertcart.sc/products/187115357-global-brand-strategy-world-wise-marketing-in-the-age-branding)

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- Customers looking for quality international products

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## Description

desertcart.in - Buy Global Brand Strategy: World-wise Marketing in the Age of Branding book online at best prices in India on desertcart.in. Read Global Brand Strategy: World-wise Marketing in the Age of Branding book reviews & author details and more at desertcart.in. Free delivery on qualified orders.

Review: This is an essential read for anyone interested in building global brands. The author's approach is both analytical and practical, making it easy to understand the key concepts, challenges, and opportunities of creating and managing global brands. The book is well-researched and provides a wealth of case studies and real-world examples that help to bring the concepts to life. The author's perspective is very valuable, and the examples provided in the book are very useful to understand how global branding works. BTW, I had the pleasure of interviewing Jan on my podcast "On Branding Podcast", so if you want to get a preview of what's inside, I invite you to check that out. Overall, I highly recommend this book to any branding/marketing expert.
Review: I like this book and very useful for undergraduate students

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #993,864 in Books ( See Top 100 in Books ) #808 in Sales #1,283 in Marketing (Books) #1,872 in Development & Growth |
| Country of Origin  | India |
| Customer Reviews | 4.3 4.3 out of 5 stars (24) |
| Dimensions  | 14.8 x 2.01 x 21 cm |
| Edition  | Softcover reprint of the original 1st ed. 2017 |
| ISBN-10  | 1349956996 |
| ISBN-13  | 978-1349956999 |
| Importer  | Atlantic Publishers and Distributors (P) Ltd., 7/22, Ansari Road, Darya Ganj, New Delhi - 110002 INDIA, Email – customercare@atlanticbooks.com, Ph – 011-47320500 |
| Item Weight  | 408 g |
| Language  | English |
| Print length  | 319 pages |
| Publication date  | 12 July 2018 |
| Publisher  | Palgrave Macmillan |

## Images

![Global Brand Strategy: World-wise Marketing in the Age of Branding - Image 1](https://m.media-amazon.com/images/I/71D1CrebHqL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by A***K on 18 January 2023*

This is an essential read for anyone interested in building global brands. The author's approach is both analytical and practical, making it easy to understand the key concepts, challenges, and opportunities of creating and managing global brands. The book is well-researched and provides a wealth of case studies and real-world examples that help to bring the concepts to life. The author's perspective is very valuable, and the examples provided in the book are very useful to understand how global branding works. BTW, I had the pleasure of interviewing Jan on my podcast "On Branding Podcast", so if you want to get a preview of what's inside, I invite you to check that out. Overall, I highly recommend this book to any branding/marketing expert.

### ⭐⭐⭐⭐ Review
*by Z***I on 25 June 2019*

I like this book and very useful for undergraduate students

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*Product available on Desertcart Seychelles*
*Store origin: SC*
*Last updated: 2026-03-03*