---
product_id: 272089545
title: "Excellence Cool Supreme Permanent Hair Color, Ash, 100 Percent Gray Coverage Hair Dye, Anti-Brass regimen includes gentle shampoo, and an anti-brass conditioner"
brand: "l'oreal paris"
price: "₨656"
currency: SCR
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.sc/products/272089545-excellence-cool-supreme-permanent-hair-color-ash-100-percent-gray
store_origin: SC
region: Seychelles
---

# 100% gray coverage Non-drip creme formula Triple anti-brass protection Excellence Cool Supreme Permanent Hair Color, Ash, 100 Percent Gray Coverage Hair Dye, Anti-Brass regimen includes gentle shampoo, and an anti-brass conditioner

**Brand:** l'oreal paris
**Price:** ₨656
**Availability:** ✅ In Stock

## Summary

> ❄️ Cool, confident, and brass-free – color that commands attention!

## Quick Answers

- **What is this?** Excellence Cool Supreme Permanent Hair Color, Ash, 100 Percent Gray Coverage Hair Dye, Anti-Brass regimen includes gentle shampoo, and an anti-brass conditioner by l'oreal paris
- **How much does it cost?** ₨656 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sc](https://www.desertcart.sc/products/272089545-excellence-cool-supreme-permanent-hair-color-ash-100-percent-gray)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Stay Cool, Stay Chic:** Anti-brass tech locks in ash tones for up to 8 weeks of cool, radiant color.
- • **Mess-Free Application:** Exclusive non-drip creme formula ensures precision and no spills.
- • **Complete Color Regimen:** Includes gentle shampoo and purple conditioner to maintain that perfect ash finish.
- • **Flawless Gray Coverage:** Say goodbye to stubborn grays with 100% coverage that lasts.
- • **Salon-Quality Care at Home:** Triple protection system nourishes hair while delivering vibrant, even color.

## Overview

L'Oreal Paris Excellence Cool Supreme delivers 100% gray coverage with an innovative triple anti-brass protection system. Its non-drip creme formula ensures easy, mess-free application while the included anti-brass shampoo and conditioner maintain cool, radiant ash tones for up to eight weeks. Perfect for professionals seeking salon-quality, long-lasting color that keeps hair healthy and vibrant.

## Description

There's a reason it's called Excellence. L'oreal's new excellence cool supreme hair color is designed with an all new anti-brass triple protection system that prevents brass and still deeply cares for your hair. While still covering 100% of gray hair, even the stubborn ones. The shade pallet ranges from black ultra-ash to medium blonde ultra-ash. Absolutely gorgeous at home hair color.

Review: Good Hair dye - Very nice hair dye. The cool tones worked well to neutralize brassy and warm shades, leaving my hair with a natural-looking, even color. Coverage was excellent, especially for grays, and the color looked rich and long-lasting. There was a mild scent compared to other dyes, which was a nice bonus.
Review: 5ua and 6ua - I give it 5 stars for the Light Ash Brown but I tried the medium ash brown 5ua and it turned my hair black. If you want medium brown try the ultra light ash brown 6ua especially for anti brass brown hair. I’ve done my hair medium brown before and it turned black with a different product. I have natural medium brown hair.

## Features

- L'Oreal Paris Excellence Cool Supreme hair color offers 100 percent gray coverage, even on stubborn grays
- Triple protection Color with anti-brass technology protects during and after coloring for up to eight weeks
- Excellence Cool Supreme- Anti-Brass regimen keeps hair ashy cool, delivering color that starts cool and stays cool
- Excellence Cool Supreme offers rich, radiant, gorgeous hair color from root to tip with exclusive non-drip creme formula
- Purple Anti-Brass conditioner neutralizes unwanted warm tones for a color that starts cool and stays cool

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B08HNZQBTZ |
| Best Sellers Rank | #6,882 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #88 in Hair Color |
| Customer Reviews | 4.4 4.4 out of 5 stars (4,834) |
| Item model number  | 071249421604 |
| Manufacturer  | L'Oreal Paris |
| Product Dimensions  | 2.75 x 3.5 x 6.5 inches; 8.78 ounces |
| UPC  | 071249421604 |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 5.11 Ultra Ash Medium Brown
- **Item Form:** Box
- **Package Information:** Box
- **Product Benefits:** Radiant

## Images

![Excellence Cool Supreme Permanent Hair Color, Ash, 100 Percent Gray Coverage Hair Dye, Anti-Brass regimen includes gentle shampoo, and an anti-brass conditioner - Image 1](https://m.media-amazon.com/images/I/81DD+igM8WL.jpg)

## Questions & Answers

**Q: What’s new with Excellence? What’s the same? ​**
A: We’ve replaced the pre-color treatment with a new salon inspired after color shampoo that cleanses the scalp and hair of excess residue. We have some new models on the front of box but don’t worry, your shade & color is the same you’ve always known!

**Q: Does this get darker the longer you leave it on?**
A: For the L'Oreal Excellence Creme, the longer the product is on to process the darker the result will be because it continues to deposit color

**Q: What do you recommend if I don't like the smell of my hair after I color it?**
A: You can care for your hair afterwards with L'Oreal EverPure Shampoo & Conditioner. These products are sulfate free and help protect the hair color from fading.

**Q: My gray is beginning to be more stubborn and I need to color more often. Is it safe to use every three weeks?**
A: We suggest coloring every 4 weeks or you may use our temporary spray Magic Root Cover Up in between applications.

**Q: Does this product contain bleach?**
A: The L'Oreal Excellence Creme Hair Color is not a bleach. The product contains ammonia and peroxide but not bleach. If a product contains bleach, there will be packets of bleaching powder in the product.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Good Hair dye
*by Y***O on December 30, 2025*

Very nice hair dye. The cool tones worked well to neutralize brassy and warm shades, leaving my hair with a natural-looking, even color. Coverage was excellent, especially for grays, and the color looked rich and long-lasting. There was a mild scent compared to other dyes, which was a nice bonus.

### ⭐⭐⭐⭐⭐ 5ua and 6ua
*by V***A on January 10, 2026*

I give it 5 stars for the Light Ash Brown but I tried the medium ash brown 5ua and it turned my hair black. If you want medium brown try the ultra light ash brown 6ua especially for anti brass brown hair. I’ve done my hair medium brown before and it turned black with a different product. I have natural medium brown hair.

### ⭐⭐⭐⭐⭐ Curse you, L'Oreal, for discontinuing 7G!
*by L***R on January 17, 2026*

It's my favorite, now discontinued, hair color. It always appears darker than expected at first, but within a week or two it settles to a perfect dark golden blonde, like a shiny penny. My hair (now brown with some grey) was originally brown with reddish tones.

## Frequently Bought Together

- L'Oreal Paris Excellence Cool Supreme Permanent Hair Color, Ash, 100 Percent Gray Coverage Hair Dye, Anti-Brass regimen includes gentle shampoo, and an anti-brass conditioner
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 5AB Mocha Ashe Brown, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5A Medium Ash Brown, Pack of 1, Hair Dye

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*Product available on Desertcart Seychelles*
*Store origin: SC*
*Last updated: 2026-01-25*