--- product_id: 277096743 title: "Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It" price: "₨1480" currency: SCR in_stock: true reviews_count: 5 url: https://www.desertcart.sc/products/277096743-obviously-awesome-how-to-nail-product-positioning-so-customers-get store_origin: SC region: Seychelles --- # 263g lightweight read Top 100 Marketing bestseller 16 product launches expertise Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It **Price:** ₨1480 **Availability:** ✅ In Stock ## Summary > 📈 Nail your product’s vibe, so customers can’t help but buy it! ## Quick Answers - **What is this?** Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It - **How much does it cost?** ₨1480 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.sc](https://www.desertcart.sc/products/277096743-obviously-awesome-how-to-nail-product-positioning-so-customers-get) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Cut Through Market Noise:** Use sharp, actionable strategies to stand out in crowded markets. - • **Engaging & Relatable Insights:** Absorb complex marketing wisdom through witty anecdotes and real-world case studies. - • **Master the Art of Positioning:** Unlock the secret sauce that makes your product irresistible. - • **Boost Your Sales & Brand Impact:** Leverage positioning to connect instantly with your ideal customers and drive conversions. - • **Proven Frameworks from a Tech Exec:** Learn from April Dunford’s 16 successful product launches and consulting wins. ## Overview ‘Obviously Awesome’ by April Dunford is a must-read marketing guide that demystifies product positioning with a clear, repeatable process. Drawing on her experience launching 16 products and consulting on dozens more, Dunford delivers actionable insights to help entrepreneurs and marketers connect their products with the right audience, stand out from competitors, and drive sales. Lightweight at 263 grams, this top 100 marketing bestseller combines sharp wit with practical frameworks, making it essential for anyone serious about mastering product positioning. ## Description You know your product is awesome--but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, will enlighten you. Her new book, Obviously Awesome , shows you how to find your product's "secret sauce"--and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who's worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market. Punctuated with witty anecdotes and compelling case studies, Dunford's book is at once entertaining and illuminating. Among the invaluable lessons you'll learn are: - The Five Components of Effective Positioning - How to instantly connect an audience to your offering's value - How to choose the best market for your products - How to use three distinct styles of positioning to your advantage - How to leverage market trends to help buyers understand why making a purchase is important right now Whether you're an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford's insights will help you find your awesome, so that your customers can too. Review: Great book! - Great book on a subject not talked about enough Review: A must-read for anyone serious about product marketing ! - I’ve worked in product and brand marketing for years, but Obviously Awesome was the first time I felt like someone truly demystified positioning. April Dunford doesn’t just tell you why it matters — she gives you a clear, repeatable process to actually do it. The book is smart, funny, and shockingly easy to digest for such a deep topic. April’s tone is sharp and relatable, and the examples are on point. She makes you feel like you’re getting a private lesson from someone who’s been in the trenches. I wish I had read this years ago. Thank you, April! ## Features - Item Trademark: AMBIENT PRESS - manufacturer: Ambient Press - Item Weight: grams, pounds, 0.57981574906, 263. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #28,113 in Books ( See Top 100 in Books ) #84 in Sales & Selling #107 in Marketing #170 in Management Science | | Customer Reviews | 4.6 out of 5 stars 499 Reviews | ## Images ![Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It - Image 1](https://m.media-amazon.com/images/I/61ncg5hBY6L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Great book! *by B***N on 7 November 2025* Great book on a subject not talked about enough ### ⭐⭐⭐⭐⭐ A must-read for anyone serious about product marketing ! *by S***R on 2 July 2025* I’ve worked in product and brand marketing for years, but Obviously Awesome was the first time I felt like someone truly demystified positioning. April Dunford doesn’t just tell you why it matters — she gives you a clear, repeatable process to actually do it. The book is smart, funny, and shockingly easy to digest for such a deep topic. April’s tone is sharp and relatable, and the examples are on point. She makes you feel like you’re getting a private lesson from someone who’s been in the trenches. I wish I had read this years ago. Thank you, April! ### ⭐⭐⭐⭐⭐ Must read book! *by E***N on 20 November 2021* This book is amazing! This book is not only for beginners, but also for experienced professionals. I love the best practices shared by the author! ## Frequently Bought Together - Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It - Sales Pitch: How to Craft a Story to Stand Out and Win - 1-Page Marketing Plan --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.sc/products/277096743-obviously-awesome-how-to-nail-product-positioning-so-customers-get](https://www.desertcart.sc/products/277096743-obviously-awesome-how-to-nail-product-positioning-so-customers-get) --- *Product available on Desertcart Seychelles* *Store origin: SC* *Last updated: 2026-10-25*