With unmistakable urban appeal, the Marc Ecko Men's The Cool Watch #E15075G3 comes with a large stainless steel case and a two-tone stainless steel bracelet with gold accents. Supplementing this watch's street-smart fashion sense are dozens of Swarovski crystals set on the bezel and bracelet that closes with a high-quality fold-over clasp. Additional Swarovski crystals are set on the silver analog dial and around two subdials placed at the two and six o'clock positions. With reliable quartz movement and a scratch-resistant mineral crystal, this watch is water resistance 165 feet (50 meters).

The Marc Ecko Brand
From his beginnings in fashion to his recent entries into the worlds of publishing, video gaming and multimedia, Marc Ecko continues to break the boundaries of conventional wisdom and further solidify his role as the navigator of pop culture.

While others are content in imitate, he chooses to innovate. Marc's goal is not to chase what's already out there, but to establish a whole new category of branded products and services that are immediately embraced as cutting edge and credible.

His journey began in the mid-80's while he was still a high school student working from a makeshift design studio located in the garage of his parents' New Jersey home. Armed only with an airbrush and his custom graphic designs, Marc quickly built a loyal fan base and in 1993, at the age of 20 founded *ecko unltd.

Since then, the Company has grown to include 12 separate *ecko unltd. apparel and accessories lines, the contemporary Marc Ecko "Cut & Sew" collection, G-Unit Clothing Company, Zoo York, Avirex Sportswear, Complex magazine (circulation 330,000), and his recently launched video game, "Getting Up: Contents Under Pressure."

Simultaneously, Marc has dedicated himself to a number of socially conscious initiatives, including significant work with underprivileged youth domestically and internationally and a dedicated role in reversing the plight of the world's rhino populations. Sweat Equity Enterprises, a four-year after-school, design and mentoring program for underserved New York City teens, is his most recent and most personal initiative to date.

In recognition of his achievements, Marc was recently honored with a 2006 MTV Video Music Award for "Best Videogame Soundtrack", and is frequently included in such lists as Details magazine's "Most Powerful Men Under 38," Stuff magazine's "Style Icons" list, and New York Magazine's list of the City's "Influentials." He has also gained international notoriety for his various efforts to disrupt the status quo, from two successful graffiti-based court battles against the city of New York, to the 2006 "Tagging Air Force One" viral video campaign.

Whether it's apparel, watches, magazines, videogames, or film, Marc is poised to deliver what today's young consumers desire most - products that are trend-defining, thought provoking and engaging - while continuing to prove critics wrong at every new turn. *ecko unltd. The World-Famous Rhino Brand. A fashion-based cultural compass pointed squarely at the new world market and commercial success.