---
product_id: 449753713
title: "Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses"
price: "₨1995"
currency: SCR
in_stock: true
reviews_count: 13
url: https://www.desertcart.sc/products/449753713-using-behavioral-science-in-marketing-drive-customer-action-and-loyalty
store_origin: SC
region: Seychelles
---

# Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

**Price:** ₨1995
**Availability:** ✅ In Stock

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- **What is this?** Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
- **How much does it cost?** ₨1995 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sc](https://www.desertcart.sc/products/449753713-using-behavioral-science-in-marketing-drive-customer-action-and-loyalty)

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## Description

Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses [Harhut, Nancy] on desertcart.com. *FREE* shipping on qualifying offers. Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

Review: The book every Marketer needs - One of my all-time favorite marketing books. The case studies, the structure, the science. It covers all the essentials for understanding how to hone in on behavioral science to boost Marketing performance. Buy it. Keep it next to your desk. Every marketer needs this book.
Review: A Must-Read for Marketers Looking to Elevate Their Strategies - Using Behavioral Science in Marketing by Nancy Harhut is an absolute game-changer! As someone deeply invested in the art and science of marketing, I found this book to be an incredible resource packed with actionable insights. Nancy has a gift for breaking down complex behavioral science principles into easy-to-understand strategies that you can immediately apply to your campaigns. Her examples are compelling, and the tips she shares are grounded in research, making them both practical and effective. Whether you’re trying to craft the perfect email subject line, influence customer decision-making, or simply understand what makes people say “yes,” this book delivers value on every page. Highly recommend for marketers, entrepreneurs, and anyone looking to make their messaging more impactful. I’m already applying some of her strategies, and the results have been impressive!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #103,543 in Books ( See Top 100 in Books ) #56 in Marketing & Consumer Behavior #63 in Web Marketing (Books) #73 in E-Commerce (Books) |
| Customer Reviews | 4.8 4.8 out of 5 stars (182) |
| Dimensions  | 6.14 x 0.59 x 9.25 inches |
| Edition  | 1st |
| ISBN-10  | 1398606480 |
| ISBN-13  | 978-1398606487 |
| Item Weight  | 1.3 pounds |
| Language  | English |
| Print length  | 288 pages |
| Publication date  | August 30, 2022 |
| Publisher  | Kogan Page |

## Images

![Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses - Image 1](https://m.media-amazon.com/images/I/71IzvkmOGWL.jpg)
![Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses - Image 2](https://m.media-amazon.com/images/I/91MMhP5p7ML.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ The book every Marketer needs
*by S***. on September 2, 2025*

One of my all-time favorite marketing books. The case studies, the structure, the science. It covers all the essentials for understanding how to hone in on behavioral science to boost Marketing performance. Buy it. Keep it next to your desk. Every marketer needs this book.

### ⭐⭐⭐⭐⭐ A Must-Read for Marketers Looking to Elevate Their Strategies
*by A***T on January 25, 2025*

Using Behavioral Science in Marketing by Nancy Harhut is an absolute game-changer! As someone deeply invested in the art and science of marketing, I found this book to be an incredible resource packed with actionable insights. Nancy has a gift for breaking down complex behavioral science principles into easy-to-understand strategies that you can immediately apply to your campaigns. Her examples are compelling, and the tips she shares are grounded in research, making them both practical and effective. Whether you’re trying to craft the perfect email subject line, influence customer decision-making, or simply understand what makes people say “yes,” this book delivers value on every page. Highly recommend for marketers, entrepreneurs, and anyone looking to make their messaging more impactful. I’m already applying some of her strategies, and the results have been impressive!

### ⭐⭐⭐⭐⭐ Actionable, Interesting, Insightful, and Awesome
*by A***R on June 17, 2024*

As a life-long, passionate marketer who enjoys staying current with the latest marketing/branding/communications trends, best practices, and perspectives I have read so many marketing books over the years. I can genuinely say that this book is right up there as one of the very best marketing books I have read during my 20+ years in advertising and marketing. I am fascinated with the role psychology, emotions, and behaviorial sciences play in marketing and decision making. This awesome book is so actionable, incredibly interesting, insightful, and awesome. I always looked forward to reading it at lunch and in bed at night. After just the first couple of chapters, I was already implementing concepts into my agency's marketing messaging and executions. This book is also equal parts marketing book and handbook; as I will keep it handy and keep refering to this valuable handbook itself and all my margin notes throughout. I could not recommend this book more!

## Frequently Bought Together

- Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
- 1-Page Marketing Plan
- Building a StoryBrand: Clarify Your Message So Customers Will Listen

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*Product available on Desertcart Seychelles*
*Store origin: SC*
*Last updated: 2026-03-14*