💥 Unlock 7 Days of Unstoppable Volume – Because Flat Hair is So Last Season!
UNIVERSAL GLAM - Formulated to suit all hair types, so everyone can join the volume revolution.
COMPACT POWERHOUSE - 100ml bottle designed for on-the-go luxury and consistent results.
EFFORTLESS ELEGANCE - Easy in-shower treatment that fits seamlessly into your busy routine.
SCIENCE BACKED VOLUME - Infused with advanced polymers that work from the inside out for semi-permanent thickness.
AMPLIFY YOUR HAIR GAME - Transforms fine, limp hair into thick, voluminous strands that last a full week.
John Frieda Luxurious Seven Day Volume Treatment is a 100ml semi-permanent liquid formula designed to transform fine, limp hair by boosting thickness with advanced volume-boosting polymers. Suitable for all hair types, this in-shower treatment delivers up to 7 days of amplified volume, making it an essential upgrade for anyone seeking long-lasting, natural-looking fullness.
Specifications
Manufacturer
KAO UK LTD
Package dimensions
17.8 x 5.1 x 3.9 centimetres
Package Weight
0.14 Kilograms
Item dimensions L x W x H
38 x 52 x 179 millimetres
Item weight
0.14 Kilograms
Brand
John Frieda
Colour
In-shower Treatment
Format
Liquid
Volume
100 Millilitres
Special features
Semi-permanent treatment
Speciality
Natural
Target audience
women
Item model number
2103800
Product Dimensions
3.8 x 5.2 x 17.9 cm; 140 g
ASIN
B00TIFJN06
Have a Question? See What Others Asked
Can this be used on colour treated hair
Is this sulfate and paraben free?
Do you have to buy all the products to get desired volume?
Do the polymers create a 'barrier' to hair dye?
Reviews
4.3
All from verified purchases
J**T
Effective for thin hair
Great for thinning hair. It really does work!EDIT : Just discovered its been discontinued in the UK. Such a shame! You can get it in the US but expensive!
A**R
Excellent product
This product suits my hair beautifully.Not cheap but highly recommended. I will purchase this again. I have used it before.
S**C
Have used this before and liked it, hence my second purchase
Have used this before and liked it, hence my second purchase. After using it for the first time tonight I do not feel as impressed - but will continue to trial it.update: when combined with John Frieda Luxurious Volume Blow Dry Lotion which is available on Amazon, this does give a really good effect. Unfortunately my son was using it without me know, hence when I went to use it there was only enough for one more go!
F**E
Not now available
Wonderful product I don’t rinse it out, give me the body I need, why has it been withdrawn from market?
D**Y
Worth every penny.
I've always been lucky enough to have great shine to my baby fine silver grey hair, but due to medication and age it's become thinner over the years and more difficult to get the volume, even my hero Philip Kingsley products weren't doing their magic, so having read the reviews I took the plunge and bought the 7 day volume treatment and the volumising mousse. OMG what a difference, my hair looked thicker after blow drying and even after a few days kept its style instead of going limp and flat. I used my normal shampoo, didn't use conditioner as it always weighs my hair down but after shampooing and rinsing I used 3 pumps of the treatment on my short hair, left it for about 2 minutes then rinsed again, towel dried , added the mousse and blow dried to finish. I'm so pleased with the results and would definitely recommend anyone with similar problems to give it a try.
S**E
Works so well, give flat hair a real boost without the use of heated tools.
This stuff works! Because my hair is getting drier and more brittle as I get older I am just trying to limit my use of styling tools but without any help my hair lies flat to my scalp and just looks sad but this stuff, again, actually works.After washing my hair I usually just put conditioner on the ends and work this product into my roots and then after about 4 minutes rinse it all off and as my hair dries you can see the base of your hair has some volume and lift to it. To me this is just as good as using a styling tool and the effect lasts for a few days. So heat, no fuss etcI would also say don't bother with the shampoo or conditioner as I have tried them and for me personally they didn't do much. There are other products in this "volume" range and I should try the mousse next but if you're going to just buy the one then make it this one.
M**E
Adds volume
This definitely adds volume but it does make my hair feel a bit sticky / unclean
R**B
Best volumising product I have ever used.
This works amazingly well, and I can’t understand why John Frieda have discontinued this product. There is nothing else on the market as good as this.. I have used Philip Kingsley and Olaplex, plus pretty much everything else, but it just doesn’t give the lasting volume that this product did. I stocked up as much as I could for quite a while, but now I’m on pretty much the last use. Just hoping John Frieda relaunch this gem of a volumiser.
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Ali H.
Fast shipping and excellent packaging. The Leatherman tool feels very premium and sturdy.
1 day ago
Rajesh P.
Customer service was outstanding when I had questions about the product.
How to Use: Shampoo and condition hair with 7 Day Volume Shampoo & Conditioner. Squeeze out excess water. While still in the shower, apply 3-4 pumps of the treatment to wet hair. Be sure to fully cover entire length of hair including under sections and root area. Use more or less depending on hair length and thickness. Leave on for 3-5 minutes and then rinse. Blow dry and style as desired. Allow 2-3 washes before your next treatment.
Safety Warning
For external use only.Avoid direct contact with eyes. In case of eye contact, rinse immediately with water
Box Contains
1 x John Frieda Luxurious Volume 7 Day Volume Treatment 100ml
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You can get it in the US but expensive!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"A***R"},"datePublished":"23 January 2025","name":"Excellent product","reviewBody":"This product suits my hair beautifully.Not cheap but highly recommended. I will purchase this again. I have used it before."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"S***C"},"datePublished":"19 May 2016","name":"Have used this before and liked it, hence my second purchase","reviewBody":"Have used this before and liked it, hence my second purchase. After using it for the first time tonight I do not feel as impressed - but will continue to trial it.update: when combined with John Frieda Luxurious Volume Blow Dry Lotion which is available on Amazon, this does give a really good effect. Unfortunately my son was using it without me know, hence when I went to use it there was only enough for one more go!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"F***E"},"datePublished":"16 April 2025","name":"Not now available","reviewBody":"Wonderful product I don’t rinse it out, give me the body I need, why has it been withdrawn from market?"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"D***Y"},"datePublished":"14 August 2018","name":"Worth every penny.","reviewBody":"I've always been lucky enough to have great shine to my baby fine silver grey hair, but due to medication and age it's become thinner over the years and more difficult to get the volume, even my hero Philip Kingsley products weren't doing their magic, so having read the reviews I took the plunge and bought the 7 day volume treatment and the volumising mousse. OMG what a difference, my hair looked thicker after blow drying and even after a few days kept its style instead of going limp and flat. I used my normal shampoo, didn't use conditioner as it always weighs my hair down but after shampooing and rinsing I used 3 pumps of the treatment on my short hair, left it for about 2 minutes then rinsed again, towel dried , added the mousse and blow dried to finish. I'm so pleased with the results and would definitely recommend anyone with similar problems to give it a try."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"S***E"},"datePublished":"21 November 2017","name":"Works so well, give flat hair a real boost without the use of heated tools.","reviewBody":"This stuff works! Because my hair is getting drier and more brittle as I get older I am just trying to limit my use of styling tools but without any help my hair lies flat to my scalp and just looks sad but this stuff, again, actually works.After washing my hair I usually just put conditioner on the ends and work this product into my roots and then after about 4 minutes rinse it all off and as my hair dries you can see the base of your hair has some volume and lift to it. To me this is just as good as using a styling tool and the effect lasts for a few days. So heat, no fuss etcI would also say don't bother with the shampoo or conditioner as I have tried them and for me personally they didn't do much. There are other products in this \"volume\" range and I should try the mousse next but if you're going to just buy the one then make it this one."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"M***E"},"datePublished":"11 January 2019","name":"Adds volume","reviewBody":"This definitely adds volume but it does make my hair feel a bit sticky / unclean"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"R***B"},"datePublished":"31 October 2023","name":"Best volumising product I have ever used.","reviewBody":"This works amazingly well, and I can’t understand why John Frieda have discontinued this product. There is nothing else on the market as good as this.. I have used Philip Kingsley and Olaplex, plus pretty much everything else, but it just doesn’t give the lasting volume that this product did. I stocked up as much as I could for quite a while, but now I’m on pretty much the last use. Just hoping John Frieda relaunch this gem of a volumiser."}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.625,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Can this be used on colour treated hair","acceptedAnswer":{"@type":"Answer","text":"My hair is coloured treated, and it seems fine on mine"}},{"@type":"Question","name":"Is this sulfate and paraben free?","acceptedAnswer":{"@type":"Answer","text":"It is paraben free but has Sodium Laurel Sulphate in it, quite high up on the list of ingredients. What concerns me as I am allergic to wheat is that it contains wheat protein. Hope this info helps"}},{"@type":"Question","name":"Do you have to buy all the products to get desired volume?","acceptedAnswer":{"@type":"Answer","text":"Absolutely no need to buy all the products it is more about whether your hair is fine texture and or quite thick."}},{"@type":"Question","name":"Do the polymers create a 'barrier' to hair dye?","acceptedAnswer":{"@type":"Answer","text":"No. I have coloured hair and this has not been a problem. In fact my hairdresser noticed how much thicker my hair feels and looks since I have been using this product."}}]}]}