---
product_id: 49009275
title: "DIRECTIONS Plum Semi-Permanent Hair Colour - 88ml Tub"
brand: "directions"
price: "₨407"
currency: SCR
in_stock: true
url: https://www.desertcart.sc/products/49009275-directions-plum-semi-permanent-hair-colour-88ml-tub
store_origin: SC
region: Seychelles
---

# Long-lasting Formula Vibrant Plum Color Conditioning Effect DIRECTIONS Plum Semi-Permanent Hair Colour - 88ml Tub

**Brand:** directions
**Price:** ₨407
**Availability:** ✅ In Stock

## Summary

> 🎉 Color Your World with Confidence!

## Quick Answers

- **What is this?** DIRECTIONS Plum Semi-Permanent Hair Colour - 88ml Tub by directions
- **How much does it cost?** ₨407 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sc](https://www.desertcart.sc/products/49009275-directions-plum-semi-permanent-hair-colour-88ml-tub)

## Best For

- directions enthusiasts

## Why This Product

- Trusted directions brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Easy Application:** Follow simple steps for salon-quality results at home.
- • **Conditioning Power:** Nourish your hair while you color for a healthy shine.
- • **Transform Your Look:** Unleash your inner artist with a stunning plum hue!
- • **Trusted by Thousands:** Join a community of satisfied users with over 30 years of experience.
- • **Versatile for All Hair Types:** Perfect for every hair type, from straight to curly.

## Overview

DIRECTIONS Plum Semi-Permanent Hair Colour is a 100ml cream formula designed for all hair types, offering a vibrant plum shade that lasts. With a conditioning effect and easy application process, this hair dye is perfect for those looking to transform their look while maintaining hair health. Trusted for over 30 years, it's the go-to choice for a bold and beautiful change.

## Description

DIRECTIONS Plum Semi-Permanent Hair Colour - 88ml Tub

## Features

- Long-lasting semi-permanent hair colour
- Best applied to chemically treated hair
- It has a great conditioning effect
- Directions: 1) Start with a patch test: Directions hair dye has been used by thousands of people for over 30 years with no adverse reactions, but it's still best to always do a patch test. Apply a small amount of dye to a patch of skin and leave it there for 20 minutes to half an hour. If you don't get a reaction then all is well, but if you get any itching, burning, swelling or any other discomfort then wash it off and don't use it. If you're using a colour for the first time, we also suggest that you do a strand test; pick a strand of hair at the back of your head and apply directions hair dye to the last couple of inches, that way if the colour isn't what you wanted you'll know about it before you dye your whole head.2) Now lighten your hair: Although it's possible to get some really nice effects by applying directions hair dye to untreated hair, to get really vibrant colours you'll need to bleach your hair first. We recommend Directions bleach kits as they include everything you'll need, and please, whatever bleach you choose, make sure to follow the instructions.3) Next apply the dye: Your hair needs to be clean and grease free before you start, so wash it with a PH balanced shampoo, but don't condition it as conditioner can stop the dye taking properly. Towel dry your hair and then apply the dye with a tint brush, working the dye along the whole length of each strand. You'll find it easiest to start with the hair on the nape of your neck and to work forward and up, finishing with the very top front strands, it always helps to have a friend help make sure you've got it all on evenly. You can make absolutely sure you get totally even coverage by combing the dye through.4) Then wait: You'll want to leave directions hair dye on for between 15 and 30 minutes to develop, rush it and you might not get as bright a colour, leave it too long and it may come out darker or a different shade. The precise of time you need to wait depends on your hair, in general thick hair takes longer.5) And finally, rinse: Thoroughly rinse your hair with warm, clean water. It's best to do this in the shower, and it's best to hold your head upside down while you do it so that you don't get dye on your face. Once the water is running almost clear you're done.
- Hair type: All Hair Types
- Item display weight: 100.00

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Manufacturer | La Riche |
| Package dimensions | 7.2 x 5.4 x 5.3 centimetres |
| Package Weight | 0.14 Kilograms |
| Item dimensions L x W x H | 5.5 x 5.5 x 7 centimetres |
| Item weight | 89 Grams |
| Brand | Directions |
| Colour | Plum |
| Format | Cream |
| Volume | 100 Millilitres |
| Speciality | Semi-permanent |
| Target audience | women |
| Item model number | 4202 |
| Product Dimensions | 5.5 x 5.5 x 7 cm; 89 g |
| ASIN | B001BFPG70 |

## Product Details

- **Colour:** Plum
- **Package information:** Bottle
- **Product benefits:** Provides excellent conditioning for hair
- **Brand:** Directions
- **Item form:** Cream
- **Hair type:** All
- **Number of items:** 1
- **Unit count:** 89.0 millilitre(s)
- **Material feature:** Ammonia free, Natural
- **Material Type Free:** Ammonia Free, Paraphenylenediamine Free, Peroxide Free

## Images

![DIRECTIONS Plum Semi-Permanent Hair Colour - 88ml Tub - Image 1](https://m.media-amazon.com/images/I/719g0u6A1BL.jpg)

## Available Options

This product comes in different **Colour Name, Size Name** options.

## Questions & Answers

**Q: Do you put it straight on your hair or do you mix it with something?**
A: If you're using this to colour correct, or to try and achieve a pastel effect use conditioner to make the colour less strong. Otherwise, nothing is needed.

**Q: How long does it last?**
A: my pink one lasted over 2 months (faded but the colour stays long)

**Q: Can u put it on wet hair or dry? Please which is better**
A: You'll use less on damp hair but the water may act as a barrier to absorbing the colour, especially if it is naturally porous (like mine) or has undergone chemical processing. It'll just run right out again. Go for dry. You may have to use more but theres a better chance that it will stick.

**Q: Could you please tell me when your stock of Alpine Green hair dye dates from please? They changed the recipe back after July 2014**
A: HiAll Of the stock Held from The Rock Collection is no older than 2 months old. Hope This helps.SamRock Collection

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*Product available on Desertcart Seychelles*
*Store origin: SC*
*Last updated: 2026-01-23*