---
product_id: 520409395
title: "The Heart of Innovation: A Field Guide for Navigating to Authentic Demand Paperback – November 7, 2023"
brand: "matt chanoffmerrick furstdaniel sabbahmark wegmanarvind krishna"
price: "₨1108"
currency: SCR
in_stock: true
reviews_count: 4
url: https://www.desertcart.sc/products/520409395-the-heart-of-innovation-a-field-guide-for-navigating-to
store_origin: SC
region: Seychelles
---

# The Heart of Innovation: A Field Guide for Navigating to Authentic Demand Paperback – November 7, 2023

**Brand:** matt chanoffmerrick furstdaniel sabbahmark wegmanarvind krishna
**Price:** ₨1108
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Heart of Innovation: A Field Guide for Navigating to Authentic Demand Paperback – November 7, 2023 by matt chanoffmerrick furstdaniel sabbahmark wegmanarvind krishna
- **How much does it cost?** ₨1108 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sc](https://www.desertcart.sc/products/520409395-the-heart-of-innovation-a-field-guide-for-navigating-to)

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- matt chanoffmerrick furstdaniel sabbahmark wegmanarvind krishna enthusiasts

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## Customer Reviews

### ⭐⭐⭐⭐⭐ The Heart of Innovation is not only relevant for business people
*by A***T on November 12, 2023*

I am not a businessman and I didn't expect to appreciate reading the book as much as I did. Whether one is running a political campaign or perhaps committed to shaping public policy, this book is also highly relevant to strategic thinkers and implementers. While I confess to being challenged to learn a whole new language that apparently evolved from the work of the four innovators, I found the book very compelling. I felt that if I could really master the concepts they articulated, I had been given an invaluable road map to achieving success. Moving towards understanding and engaging Authentic Demand is not for the faint of heart. I also enjoyed how the authors moved from seemingly complex concepts and then brought them alive with stories the lay person could understand regarding every day innovators involved in products for recreational fishermen, those who created a special gym experience for SoulCycle customers, or those trying to make a rational system for lumpers in the trucking industry. It's a rare book in that it's about the world of business and yet it also incorporates philosophy, psychology, sociology and perhaps anthropology. I don't often feel this way but I feel as though I should reread it and I also wish I could have taken a course focused on this book, if it had been written thirty years ago!

### ⭐⭐⭐⭐⭐ Getting Out of Your Own Way for Success
*by J***R on December 2, 2023*

I bought this book because over the years I have done work on boards and committees for various non-profits and thought it could help me better serve both clients and donors.“There are lots of ways to not learn anything,” the authors say in chapter 11, and I agree. Whether we seek to serve people or provide them a product, we can have trouble seeing beyond our own blind spots in achieving that goal. That’s what this book is about: understanding how we can get in our own way when imagining how to identify and fill what the book calls that “authentic demand.”The Heart of Innovation uses accessible language and lots literary, philosophical and pop-culture examples to demonstrate how we can think in fresh ways to see what our innovation really is. Referencing stories of both success and failure, this book demonstrates the rewards of looking past your own biases and taking the time to ask yourself and your team what your target audience really wants.The last section of the book goes into concrete examples of ways to work effectively with a team and move your innovative idea from thought to action. I recommend this book to anyone who wants to add a new perspective to their work.

### ⭐⭐⭐⭐⭐ "Value Propositions Don't [Often] Work"
*by B***A on May 20, 2024*

I have an MBA and work in biomedical/biotech consulting, an area not coverd in this book. BUT, the book si very relevant! I see many products fail despite a seemingly rational value proposition that is beloved by the founders of the company. This book HEART OF INNOVATION has a main thesis: Value propositions don't [usually] work. Think of the last time you walked through a Best Buy, a Target, a bookstore, and walked past 100 fine products that you didn't buy. The authors ask you focus on what product or service the customer can't NOT buy. (You will hear a year's worth of "not not" double negatives in the 4 hour audiobook). I listened to whole 200 page book in one weekend and recommended it to 5 people on Monday.

## Frequently Bought Together

- The Heart of Innovation: A Field Guide for Navigating to Authentic Demand
- Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress
- Learning to Build: The 5 Bedrock Skills of Innovators and Entrepreneurs

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*Product available on Desertcart Seychelles*
*Store origin: SC*
*Last updated: 2026-02-21*