--- product_id: 523152882 title: "e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz" brand: "e.l.f." price: "₨406" currency: SCR in_stock: true reviews_count: 13 url: https://www.desertcart.sc/products/523152882-e-l-f-power-grip-primer-4-niacinamide-gel-based store_origin: SC region: Seychelles --- # 4% Niacinamide brightens skin tone Gel-based hydrating formula Sticky texture grips makeup all day e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz **Brand:** e.l.f. **Price:** ₨406 **Availability:** ✅ In Stock ## Summary > 💄 Glow Up & Lock Down: Your makeup’s new BFF for flawless, all-day radiance! ## Quick Answers - **What is this?** e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz by e.l.f. - **How much does it cost?** ₨406 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.sc](https://www.desertcart.sc/products/523152882-e-l-f-power-grip-primer-4-niacinamide-gel-based) ## Best For - e.l.f. enthusiasts ## Why This Product - Trusted e.l.f. brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Brighten Your Glow:** Infused with 4% niacinamide to visibly even skin tone and banish dullness for a radiant complexion. - • **Hydrate & Hold Power:** Gel-based primer locks in moisture while creating a flawless base that grips makeup for hours. - • **Universal Dewy Finish:** Translucent formula suits all skin tones, delivering a fresh, glowing finish that’s anything but basic. - • **Effortless Application:** Warm fingertips melt the primer into skin for a smooth, even canvas—set in 30 seconds, ready to slay all day. - • **Vegan & Cruelty-Free Chic:** 100% vegan, Leaping Bunny certified, and free from harmful toxins—because ethical beauty is the new luxury. ## Overview e.l.f. Power Grip Primer + 4% Niacinamide is a gel-based, hydrating face primer that smooths and brightens skin while providing a sticky texture to grip makeup for long-lasting wear. Suitable for all skin tones and types, it delivers a dewy, glowing finish and is formulated with 4% niacinamide to even skin tone. This 0.811 fl oz primer is 100% vegan, cruelty-free, and free from harmful toxins, making it a clean, ethical choice for professional and everyday use. ## Description Product Description "What is it: A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup. Why you'll love it: Gel primer formula with sticky texture grips makeup for long-lasting wear Infused with 4% niacinamide to help even out skin tone and brighten Gives skin a dewy, glowing finish Translucent-finish primer works on all skin tones 100% vegan and cruelty-free Key Ingredients: Niacinamide (4%): Evens out skin tone and brightens the look of dullness Great for: Oily, Normal, Dry, and Combination Skin Types Your skin’s future looks bright—your favourite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan and triclocarban. Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic. " Ingredients Water (Aqua), Butylene Glycol, Glycerin, Niacinamide, PEG-150 Distearate, Polysorbate 80, Tocopherol, Hylocereus Undatus Fruit Extract, Sodium Hyaluronate, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, Potassium Laurate, 1,2-Hexanediol, Hydroxyacetophenone, Disodium EDTA, Pentylene Glycol, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol May Contain: Red 40 (CI 16035), Yellow 5 (CI 19140) P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Apply the primer evenly to the face before makeup application using your fingertips to gently press the skin. Allow to set for 30 seconds before applying makeup. Safety Warning Avoid contact with eyes. If contact occurs rinse with plenty of water. See more ## Features - MAKEUP PRIMER & SKINCARE: Your skin’s future looks bright—your favourite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone while giving makeup lasting power. - SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer's gel-based formula with sticky texture grips makeup for long-lasting wear. - CREATES A DEWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowing finish. - HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. - SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan ## Technical Specifications | Specification | Value | |---------------|-------| | Asin | B0BQQS5GBQ | | Country Of Origin | USA | | Guaranteed Software Updates Until | unknown | | Item Model Number | 81517 | | Manufacturer | e.l.f. Beauty | | Product Dimensions | 2.39 x 3.99 x 14.5 cm; 41 g | ## Product Details - **Brand:** e.l.f. - **Country/region of origin:** United States - **Item form:** Gel - **Item volume:** 24 Millilitres - **Material Type Free:** Phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban and cruelty free - **Package information:** Tube - **Package type:** Bottle" or "Tube - **Product benefits:** Even Toning - **Skin type:** All - **Speciality:** illuminator ## Images ![e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz - Image 1](https://m.media-amazon.com/images/I/619y+NpzrTL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: Can you use this before a powder foundation or would it be to sticky for a powder?** A: It is very sticky, or grippy.. if that's a word. I have only tried with light to medium coverage foundation and concealer, then set it all when in done with a fine powder. But not with a powder alone. **Q: Can this help the appearance of pores???** A: While results may vary by individual, niacinamide can be helpful in improving the appearance of enlarged pores and the primer evens out skin tone and brightens! **Q: How would I know which one to buy?** A: It depends on what you're trying to achieve. The e.l.f primer + 4% niacinamide, evens out skin tone and brightens the look of dullness. The other e.l.f power grip primer contains hyaluronic acid, that helps skin retain moisture for a plump complexion. **Q: Is this product Noncomedogenic?** A: We take pride in the fact that our products are designed to help you look and feel your best. e.l.f. strives to select ingredients that are gentle on the skin. While our goal is to create gentle products, everyone is different and some may experience sensitivity to an ingredient or a combination of an ingredient and outside factors. Because we cannot predict how everyone may react, we do not claim that our cosmetics products are entirely non-comedogenic. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Budget friendly primer *by on Reviewed in the United Kingdom 10 September 2024* **e.l.f. Poreless Putty Primer - Review**The e.l.f. Poreless Putty Primer is a fantastic budget-friendly option that rivals high-end primers in performance. The formula is lightweight and smooth, gliding on easily to create a velvety base for makeup application. One of its standout features is its ability to blur pores and fine lines, providing a smooth and even canvas that helps foundation last longer.It’s suitable for all skin types, as the primer strikes a balance between being hydrating without feeling greasy, and it helps control shine throughout the day. Its texture is creamy, almost balm-like, and it absorbs quickly without leaving a heavy residue. For people with sensitive or combination skin, this product is gentle and non-irritating.However, its effectiveness may vary depending on skin type. While it performs well on normal and dry skin, those with extremely oily skin might find that it requires additional setting products for all-day longevity.The affordable price point, combined with the impressive results, makes it a great value for anyone looking for a solid primer. Overall, e.l.f.’s Poreless Putty Primer is a top contender, offering a smooth, poreless finish and enhanced makeup wear for a fraction of the cost of higher-end products. Highly recommended for anyone on a budget or anyone wanting to try a reliable primer. ### ⭐⭐⭐⭐⭐ Love *by on Reviewed in the United Kingdom 11 June 2026* I really like this primer it makes your makeup go on nice and smooth and great price.Delivery was so quick ### ⭐⭐⭐⭐ Grippy primer that helps makeup stay in place *by on Reviewed in the United Kingdom 2 August 2026* This primer has a lightweight gel texture that feels comfortable on the skin and creates a smooth base before applying makeup. The slightly tacky finish helps foundation and other products sit well on top rather than feeling like they are just sitting on the surface.I like that a small amount goes a long way, as the gel spreads easily and doesn't feel heavy. It gives the skin a hydrated feel and helps create a more even base, particularly when applying foundation afterwards. The addition of niacinamide is a nice touch, especially for anyone who likes skincare-inspired makeup products.The texture does take a little time to settle before applying makeup, as the gripping effect is part of how it works. Using too much can leave the skin feeling a little sticky, so a thin layer is usually enough.The packaging is practical and the product is easy to fit into a daily routine. It works well with different makeup styles, whether you prefer a lighter look or something with more coverage.A good choice if you want a primer that helps makeup adhere while adding some hydration. It feels comfortable, is easy to apply and provides a useful base without making the skin feel weighed down. ## Frequently Bought Together - e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz - e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Sand --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.sc/products/523152882-e-l-f-power-grip-primer-4-niacinamide-gel-based](https://www.desertcart.sc/products/523152882-e-l-f-power-grip-primer-4-niacinamide-gel-based) --- *Product available on Desertcart Seychelles* *Store origin: SC* *Last updated: 2026-09-02*