---
product_id: 58985408
title: "Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare Paperback"
brand: "jean-noël kapferer"
price: "₨1824"
currency: SCR
in_stock: true
reviews_count: 4
url: https://www.desertcart.sc/products/58985408-kapferer-on-luxury-how-luxury-brands-can-grow-yet-remain
store_origin: SC
region: Seychelles
---

# Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare Paperback

**Brand:** jean-noël kapferer
**Price:** ₨1824
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare Paperback by jean-noël kapferer
- **How much does it cost?** ₨1824 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sc](https://www.desertcart.sc/products/58985408-kapferer-on-luxury-how-luxury-brands-can-grow-yet-remain)

## Best For

- jean-noël kapferer enthusiasts

## Why This Product

- Trusted jean-noël kapferer brand quality
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## Description

Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare Paperback

## Images

![Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare Paperback - Image 1](https://m.media-amazon.com/images/I/71sTW-Y2j8L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Modern luxury is at a crossroads, Kapferer shines a light on the challenge
*by G***. on 18 January 2025*

Kapferer on Luxury by Jean-Noël Kapferer covers the modern rise of luxury brands as we now know them. Like Dana Thomas' Deluxe – how luxury lost its lustre Kapferer addresses the mistake of globalised manufacturing and massification of luxury. However Kapferer points out the 'secret sauce' that makes luxury products luxurious: the hybridisation of luxury with art and the concept of 'incomparability'. The absence of both factors explain why British heritage brands from Burberry to Mulberry have failed in their current incarnations as luxury brands.

### ⭐⭐⭐⭐⭐ New insights and learnings from the guru of the luxury industry!
*by D***O on 8 November 2015*

Another great book from Prof. Kapferer who manages once again to bring clarity on an industry unlike any other. This book provides deep insights on various aspects of luxury. What I especially liked was the deep analysis of the relationship between digital and luxury as well as more knowledge about the real growing market of the future: Asia. Looking forward to the next one!

### ⭐⭐⭐ Average to good update on classic work
*by J***5 on 2 September 2016*

Undoubtedly contains the key points on luxury. However, there is a fair amount of repetition which could have been edited out even if this is a collection of essays rather than a coherent work.

## Frequently Bought Together

- Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare Paperback
- The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
- Rethinking Prestige Branding: Secrets of the Ueber-Brands

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*Product available on Desertcart Seychelles*
*Store origin: SC*
*Last updated: 2026-03-15*