--- product_id: 69211472 title: "Designing Brand Identity: An Essential Guide for the Whole Branding Team" brand: "alina wheeler" price: "₨296" currency: SCR in_stock: false reviews_count: 6 url: https://www.desertcart.sc/products/69211472-designing-brand-identity-an-essential-guide-for-the-whole-branding store_origin: SC region: Seychelles --- # 4.6/5 customer rating Top 2,000 in Design & Fashion Comprehensive branding guide Designing Brand Identity: An Essential Guide for the Whole Branding Team **Brand:** alina wheeler **Price:** ₨296 **Availability:** ❌ Out of Stock ## Summary > 📈 Elevate your brand game — don’t get left behind! ## Quick Answers - **What is this?** Designing Brand Identity: An Essential Guide for the Whole Branding Team by alina wheeler - **How much does it cost?** ₨296 with free shipping - **Is it available?** Currently out of stock - **Where can I buy it?** [www.desertcart.sc](https://www.desertcart.sc/products/69211472-designing-brand-identity-an-essential-guide-for-the-whole-branding) ## Best For - alina wheeler enthusiasts ## Why This Product - Trusted alina wheeler brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Trusted by Thousands:** Join 718 readers who rated it 4.6 stars for actionable insights. - • **Industry-Relevant & Up-to-Date:** Stay ahead with Wiley’s authoritative and current branding framework. - • **Ranked Among Design Bestsellers:** Be part of a select group engaging with a top 2,000 Design & Fashion book. - • **Master the Art of Brand Identity:** Unlock essential strategies every branding team needs to thrive. - • **Boost Your Team’s Creative Edge:** Collaborate smarter with a guide designed for the whole branding team. ## Overview Designing Brand Identity by Wiley is a highly rated, comprehensive guide tailored for branding teams seeking to master brand strategy and design. With a 4.6-star rating from over 700 readers and a strong presence in the Design & Fashion bestseller lists, this book equips professionals with actionable insights to create impactful brand identities. ## Description Designing Brand Identity Design/Business Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It’s an essential reference for implementing an entire brand system. Carlos Martinez Onaindia Global Brand Studio Leader Deloitte Alina Wheeler explains better than anyone else what identity design is and how it functions. There’s a reason this is the 5th edition of this classic. Paula Scher Partner Pentagram Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it’s been my blueprint for using design to impact people, culture, and business. Alex Center Design Director The Coca-Cola Company Alina Wheeler’s book has helped so many people face the daunting challenge of defining their brand. Andrew Ceccon Executive Director, Marketing FS Investments If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible. Olka Kazmierczak Founder Pop Up Grupa The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted. Jennifer Francis Director of Marketing, Communications, and Visitor Experience Louvre Abu Dhabi ## Technical Specifications | Specification | Value | |---------------|-------| | Dimensions | 21.84 x 2.03 x 28.19 cm | | Edition | 5th | | Generic Name | Book | | Importer | Arbtech trading private limited | | Isbn 10 | 1118980824 | | Isbn 13 | 978-1118980828 | | Item Weight | 1 kg 50 g | | Language | English | | Net Quantity | 1 Count | | Packer | Arbtech trading private limited | | Print Length | 336 pages | | Publication Date | 8 December 2017 | | Publisher | Wiley | ## Images ![Designing Brand Identity: An Essential Guide for the Whole Branding Team - Image 1](https://m.media-amazon.com/images/I/81-qxl8TIsL.jpg) ![Designing Brand Identity: An Essential Guide for the Whole Branding Team - Image 2](https://m.media-amazon.com/images/I/61xK0YffQhL.jpg) ![Designing Brand Identity: An Essential Guide for the Whole Branding Team - Image 3](https://m.media-amazon.com/images/I/31BgyHK6MEL.jpg) ## Available Options This product comes in different **Format** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Amazing buy *by on Reviewed in India 7 June 2019* Its a book worth reading ### ⭐⭐⭐⭐⭐ Excellent overview of branding *by on Reviewed in Canada 5 August 2020* By brushing concepts in a very efficient way, the author covers that business owners need to know about branding their company. Up-to-date (it's the 5th edition), this book is relevant to anyone who does marketing or corporate communications. ### ⭐⭐⭐⭐⭐ When I realized how important this book is... *by on Reviewed in the United States 1 March 2023* One of my favorite memories of this book is seeing it on a desk when I arrived to my first day on the job at a Shanghai-based brand consultancy, Labbrand. I already knew the book, but seeing it in use, so far from home—that's when it really clicked for me that how important of a book it is. More recently, I've heard again and again from branding professionals and designers—including some of the most successful, "famous" graphic designers out there—that this book was foundational in their education. Thank you, Alina, for creating this beautiful resource for experienced and up-and-coming brand builders around the world. ## Frequently Bought Together - Designing Brand Identity: An Essential Guide for the Whole Branding Team - The Brand Gap: How to Bridge the Distance Between Business Strategy and Design - Identity Designed: The Definitive Guide to Visual Branding --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.sc/products/69211472-designing-brand-identity-an-essential-guide-for-the-whole-branding](https://www.desertcart.sc/products/69211472-designing-brand-identity-an-essential-guide-for-the-whole-branding) --- *Product available on Desertcart Seychelles* *Store origin: SC* *Last updated: 2026-09-16*