---
product_id: 865810
title: "Aveda Men Pure-Formance Grooming Clay | Strong Pliable Hold | Matte Finish | Lightweight Hair Styling Clay | 92% Naturally Derived*, 2.5 Ounce"
brand: "aveda"
price: "₨1114"
currency: SCR
in_stock: true
reviews_count: 13
category: "Aveda"
url: https://www.desertcart.sc/products/865810-aveda-men-pure-formance-grooming-clay-strong-pliable-hold-matte
store_origin: SC
region: Seychelles
---

# 92% naturally derived formula Strong, pliable hold Matte, non-shiny finish Aveda Men Pure-Formance Grooming Clay | Strong Pliable Hold | Matte Finish | Lightweight Hair Styling Clay | 92% Naturally Derived*, 2.5 Ounce

**Brand:** aveda
**Price:** ₨1114
**Availability:** ✅ In Stock

## Summary

> 💼 Elevate your grooming game with hold that works as hard as you do.

## Quick Answers

- **What is this?** Aveda Men Pure-Formance Grooming Clay | Strong Pliable Hold | Matte Finish | Lightweight Hair Styling Clay | 92% Naturally Derived*, 2.5 Ounce by aveda
- **How much does it cost?** ₨1114 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sc](https://www.desertcart.sc/products/865810-aveda-men-pure-formance-grooming-clay-strong-pliable-hold-matte)

## Best For

- aveda enthusiasts

## Why This Product

- Trusted aveda brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **All-day Command:** Experience a strong yet flexible hold that keeps your style intact from morning meetings to after-hours networking.
- • **Signature Scent:** Subtle citrus and lavender notes deliver a refined, masculine aroma that leaves a lasting impression without overpowering.
- • **Clean & Conscious:** Crafted with 92% naturally derived ingredients, cruelty-free and vegan—because your style should reflect your values.
- • **Versatile Styling:** Work it with fingers or comb through damp or dry hair to create anything from a sleek finish to a rugged, tousled vibe.
- • **Effortless Texture:** Lightweight clay that adds rich texture without any greasy residue or unwanted shine—perfect for that polished, professional look.

## Overview

Aveda Men Pure-Formance Grooming Clay is a 2.5 oz lightweight styling clay offering strong, pliable hold with a matte finish. Formulated with 92% naturally derived ingredients, it’s vegan, cruelty-free, and free from harsh chemicals. Ideal for all hair types, it provides texture and control without shine or buildup, making it the go-to choice for men seeking a professional, versatile hairstyle with a subtle, sophisticated scent.

## Description

Aveda Men Pure-Formance Grooming Clay is a versatile multitasking grooming product that will become a must-have in your routine. Its 92% naturally derived* formula adds texture and strong pliable hold without adding shine, and the lightweight formula provides the control you need to create any style—with a comb or your fingers. Formulated without: Animal-Derived Ingredients, Mineral Oil, SLS, SLES, Synthetic Fragrance, Parabens, Phthalates, Petrolatum, Paraffin, and Formaldehyde Donors. The Aveda Men Pure-Formance line was developed with men’s hair and styling needs in mind and includes shampoo, conditioner, Shave Cream, and a variety of styling pastes, gels, and pomades for all hair types. *Per ISO 16128 standard. From plants, non-petroleum minerals, and/or water.

Review: Go to for a few years now - This has been my hair product of choice for a few years now. First picked it up where I get my hair cut & when they stopped carrying the product line I was able to find it here. Back then I had shorter hair and had a faux hawk. I’d blow dry and then use this to style. Held my hair up without being greasy or crunchy. Now I have grown my hair out to a medium/long length with some wave. So my routine now is to towel dry, apply sea salt spray, hand style, let air dry & then use this as a finisher to smooth things out. I’ve also tried the thickening paste, but that can leave my hair a little greasy looking. Pleasant earthy/smokey manly scent, holds well but still workable, with good consistency and matte finish, washes out easily and doesn’t really cause much buildup between washes.
Review: Strong but soft hold - I've been using Bumble & Bumble Sumotech for a couple of years now but when I recently changed my hairstyle, I found myself a little unhappy with the B&B's look and a recent change that made Sumotech smell a little like Noxema, at least to me! So I noticed this Aveda Mens Pure-Formance Grooming Clay at my salon. First, I love the smell--very warm and spicy, kinda like incense, though it is a little strong until you get accustomed to it. (No one ever mentioned the scent unless they were very close so it's not overpowering.) Second, I much prefer the hold of the Aveda Pureformance Clay to the B&B Sumotech. It's a stronger hold but still manages to be softer with no hard "crunchy" hair that you get with some products. I go for a messy look but my hair stays the way I style it all day long with this Aveda product. The Aveda also has a drier look than the Sumotech; after styling dry hair with Sumotech, sometimes my hair would have a wet look. And to top it off, the Aveda product is the same price as the B&B but has an ounce more product so it's more economical. All in all I am very happy with Aveda Mens Pure-Formance Grooming Clay and will be using this as my regular product.

## Features

- Strong Hold Hair Styling Clay for Men: Aveda Men Pure-Formance Grooming Clay gives hair maximum hold with a matte finish.
- Lightweight Formula: Grooming Clay adds texture and hold without shine and allows you to create and control your style, whether you use a comb or your fingers.
- Discover Aveda Men Pure-Formance: Our men’s hair care line includes shampoo and conditioner, Shave Cream, Thickening Paste, and so much more, all designed for men’s hair.
- How to Use: Work a small amount between palms and apply evenly through damp or dry hair.
- Aveda is 100% Vegan, a Certified B Corp, and Leaping Bunny Approved.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B002CMLS0A |
| Best Sellers Rank | #5,505 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #8 in Hair Styling Clays |
| Brand Name | Aveda |
| Customer Reviews | 4.6 out of 5 stars 1,905 Reviews |
| Global Trade Identification Number | 00018084851036 |
| Hair Type | All |
| Item Form | Clay |
| Item Volume | 75 ml |
| Item Weight | 132 g |
| Liquid Volume | 75 ml |
| Manufacturer | Aveda |
| Material Type Free | Cruelty Free |
| Number of Items | 1 |
| Product Benefits | Gives strong, pliable hold. |
| Scent | Citrus, Lavender |
| Scent Name | Citrus, Lavender |
| UPC | 018084851036 |
| Unit Count | 2.5 Ounce |

## Product Details

- **Hair Type:** All
- **Liquid Volume:** 75 ml
- **Material Type Free:** Cruelty Free
- **Product Benefits:** Gives strong, pliable hold.
- **Scent:** Citrus, Lavender

## Images

![Aveda Men Pure-Formance Grooming Clay | Strong Pliable Hold | Matte Finish | Lightweight Hair Styling Clay | 92% Naturally Derived*, 2.5 Ounce - Image 1](https://m.media-amazon.com/images/I/61x2yW94hRL.jpg)

## Available Options

This product comes in different **Size** options.

## Questions & Answers

**Q: What are the key benefits of Aveda Men Pure-Formance Grooming Clay?**
A: It provides a strong yet pliable hold with a matte finish. The lightweight formula adds texture, allowing you to create a variety of styles.

**Q: What hair types does Aveda Men Pure-Formance Grooming Clay work best for?**
A: It works for all hair types and is particularly good at creating textured, natural looking styles.

**Q: How do I use Aveda Men Pure-Formance Grooming Clay?**
A: Work a small amount of the clay between your palms and apply it evenly through damp or dry hair. Use your fingers or a comb to create your desired style.

**Q: What products should I pair with Aveda Men Pure-Formance Grooming Clay?**
A: This grooming clay can be paired with other Aveda Men Pure-Formance products, such as the shampoo and conditioner, for a complete hair care regimen. For a firm hold that lasts, it can be used with Control Force Firm Hold Hair Spray.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Go to for a few years now
*by J***5 on November 15, 2025*

This has been my hair product of choice for a few years now. First picked it up where I get my hair cut & when they stopped carrying the product line I was able to find it here. Back then I had shorter hair and had a faux hawk. I’d blow dry and then use this to style. Held my hair up without being greasy or crunchy. Now I have grown my hair out to a medium/long length with some wave. So my routine now is to towel dry, apply sea salt spray, hand style, let air dry & then use this as a finisher to smooth things out. I’ve also tried the thickening paste, but that can leave my hair a little greasy looking. Pleasant earthy/smokey manly scent, holds well but still workable, with good consistency and matte finish, washes out easily and doesn’t really cause much buildup between washes.

### ⭐⭐⭐⭐⭐ Strong but soft hold
*by A***E on March 22, 2011*

I've been using Bumble & Bumble Sumotech for a couple of years now but when I recently changed my hairstyle, I found myself a little unhappy with the B&B's look and a recent change that made Sumotech smell a little like Noxema, at least to me! So I noticed this Aveda Mens Pure-Formance Grooming Clay at my salon. First, I love the smell--very warm and spicy, kinda like incense, though it is a little strong until you get accustomed to it. (No one ever mentioned the scent unless they were very close so it's not overpowering.) Second, I much prefer the hold of the Aveda Pureformance Clay to the B&B Sumotech. It's a stronger hold but still manages to be softer with no hard "crunchy" hair that you get with some products. I go for a messy look but my hair stays the way I style it all day long with this Aveda product. The Aveda also has a drier look than the Sumotech; after styling dry hair with Sumotech, sometimes my hair would have a wet look. And to top it off, the Aveda product is the same price as the B&B but has an ounce more product so it's more economical. All in all I am very happy with Aveda Mens Pure-Formance Grooming Clay and will be using this as my regular product.

### ⭐⭐⭐⭐⭐ Clean feeling and looking - recommend
*by M***S on February 4, 2026*

The aveda hair clay smells good and is versatile, you can use it wet or dry and even wet still can obtain a matte look that doesn’t feel gross later in the day like a lot of Layrite stuff

## Frequently Bought Together

- Aveda Men Pure-Formance Grooming Clay | Strong Hold | Matte Finish | Lightweight, 2.5 Ounce
- Aveda Men Pure-Formance Grooming Cream | Medium Hold | Adds Moisture and Shine, 4.2 Fl Oz
- Aveda Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | 91% Naturally Derived*, 2.5 Fl Oz

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*Product available on Desertcart Seychelles*
*Store origin: SC*
*Last updated: 2026-09-07*