--- product_id: 88946778 title: "Bleach It Permanent Hair Color, Ultra Platinum Blonde, 00A, 1 Count | Easy gel application, Includes developer and anti-brass purple mask, Icy lightening effect, Complete kit for at-home use" brand: "got2b" price: "₨532" currency: SCR in_stock: true reviews_count: 13 url: https://www.desertcart.sc/products/88946778-bleach-it-permanent-hair-color-ultra-platinum-blonde-00a-1 store_origin: SC region: Seychelles --- # Lightens up to 8 levels Anti-brass purple toning mask Gel formula for smooth, even coverage Bleach It Permanent Hair Color, Ultra Platinum Blonde, 00A, 1 Count | Easy gel application, Includes developer and anti-brass purple mask, Icy lightening effect, Complete kit for at-home use **Brand:** got2b **Price:** ₨532 **Availability:** ✅ In Stock ## Summary > ❄️ Go bold, go platinum—because your hair deserves the spotlight. ## Quick Answers - **What is this?** Bleach It Permanent Hair Color, Ultra Platinum Blonde, 00A, 1 Count | Easy gel application, Includes developer and anti-brass purple mask, Icy lightening effect, Complete kit for at-home use by got2b - **How much does it cost?** ₨532 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.sc](https://www.desertcart.sc/products/88946778-bleach-it-permanent-hair-color-ultra-platinum-blonde-00a-1) ## Best For - got2b enthusiasts ## Why This Product - Trusted got2b brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Complete At-Home Kit:** All-in-one with bleach, developer, gloves, and instructions—professional results from your couch. - • **Ultra Platinum Power:** Achieve icy platinum blonde with up to 8 levels of lift—stand out effortlessly. - • **Hair-Friendly Formula:** Supports and protects all hair types—including curly and color-treated—during lightening. - • **Smooth Gel Application:** No mess, no stress—gel formula ensures even, flawless coverage every time. - • **Brass-Busting Purple Mask:** Neutralizes unwanted yellow tones for that crisp, cool finish everyone envies. ## Overview got2b Bleach It Permanent Hair Color is a complete at-home gel bleach kit that lightens hair up to 8 levels to an ultra platinum blonde. Designed for light blonde to medium brown shades, it features a smooth gel formula for even application and includes a purple toning mask to eliminate brassiness. Suitable for all hair types, including curly and color-treated, it protects hair during the bleaching process while delivering professional, icy-cool results. ## Description Gel hair bleach kit, lightens to platinum blonde. got2b Bleach It Ultra Platinum lightens hair up to 8 levels to a cool, ultra-platinum blonde. The gel formula helps protect and support hair during lightening, and the Kick Brass Purple Mask neutralizes brassy yellow tones for a crisp, cool finish. Works best on shades from light blonde to medium brown and supports all hair types and textures, including curly, coily, and textured hair. A platinum base for got2b Metallics shades. ## Features - LIGHTENS UP TO 8 LEVELS TO PLATINUM BLONDE: Gel hair bleach that lifts to a cool, icy platinum blonde. Works best on light blonde to medium brown hair. - SUPPORTS HAIR DURING LIGHTENING: Helps protect and support hair through the bleaching process, even on curly, coily, or color-treated textures. - COMPLETE AT-HOME BLEACH KIT: Bleach, developer, toning purple mask, gloves, and instructions. The gel spreads smoothly for even, no-mess coverage. - KICK BRASS PURPLE TONING MASK: Neutralizes brassy and yellow undertones for a crisp, icy platinum finish. - PRO TIP: For bolder, brighter results, start with lighter hair; this kit is best for natural light blonde to medium brown shades. Follow with the Kick Brass Purple Mask to neutralize brass. - GEL FORMULA FOR EASY, EVEN COVERAGE: A platinum base for got2b Metallics fashion shades. For women and men, all hair types and textures. ## Technical Specifications | Specification | Value | |---------------|-------| | Asin | B078VQFLL8 | | Best Sellers Rank | #282 in Hair Color | | Item Model Number | 2753403 | | Manufacturer | Dial Corporation | | Product Dimensions | 3.54 x 2.28 x 6.54 inches; 6.27 ounces | | Upc | 052336915435 | ## Product Details - **Brand:** Got2B - **Color:** Ultra Platinum - **Item Form:** Gel - **Package Information:** Tube - **Product Benefits:** Hair Lightening & Brassiness Correction ## Images ![Bleach It Permanent Hair Color, Ultra Platinum Blonde, 00A, 1 Count | Easy gel application, Includes developer and anti-brass purple mask, Icy lightening effect, Complete kit for at-home use - Image 1](https://m.media-amazon.com/images/I/71i8nkHjk5L.jpg) ## Available Options This product comes in different **Color** options. ## Questions & Answers **Q: Can i use got2be m71 metallic silver on gray hair without bleaching to make it more silvery** A: I used it on my mostly white/silver/grey hair and it seems to have a bluish tint to it that just made everything darker and not at all silvery, sparkly, shimmery, or metallic… **Q: What hair colors is this dye for? what's the darkest shade this will work on? light brown? dark blonde?** A: I was bleach blonde and the color didn't turn out like the color on the box at all! I wouldn't recommend this color unless maybe you had black hair and wanted a subtle tint of grey.. But it fades so quickly it's not even worth it. **Q: How well does got 2b work on brown hair?** A: I have medium-dark brown hair naturally, the amethyst shows up relatively well but it's not as noticeable in indoor lighting. In the sun it is pretty bright. My daughter has medium brown and the ruby and amethyst show up awesome on her, the blue didn't work as well. **Q: My hair was dyed a dark blonde. Will this dye turn my hair green and blue? If so, how do I fix it to get the silver color?** A: If you bleach your hair to a platinum blonde this product will be able to give you silver hair. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Great *by on Reviewed in the United States June 14, 2026* This is my go to bleach works so well with my dark hair almost never have to do a second pass ### ⭐⭐⭐⭐⭐ Love this bleach *by on Reviewed in the United States July 5, 2026* This was actually the first ever bleach I used and it was awesome! It lightened pretty well (my hair was virgen and wanted to dye it purple tazmite by splat and it looked amazing) I obviously let my hair rest for a good week then dyed it the color I wanted but either way I’ve continued to use this bleach for about 4 times going to be 5 since I’m gonna re bleach my hair for pink ! Which I’ve already done but needs a whole touch up, I’ve tried the bleach kit and it made my hair really ugly and damaged this one my hair didn’t feel like it was damaged or looked damage😬 so I’m staying faithful to this bleach ! But for first timers I think this would be an amazing bleach!!(For the pink I used pink Fetish by splatFor the purple I used purple tazmite by splat) ### ⭐⭐⭐⭐⭐ Not the strongest but no damage. *by on Reviewed in the United States June 1, 2026* I use these all of the time. Only issue is that it is either not strong enough or stops working to where my hair doesnt turn blonde. My hair always turns a bright orange no matter how long I keep it in. The included shampoo does no wonders for toning. I tend to buy 2 and wait a week or 2 to bleach again, but even then it isn't the best. But my tips turn white over several bleaching. I never had any damage which is the good part. ## Frequently Bought Together - Got2b Bleach It Permanent Hair Color, 00A Ultra Platinum - Got2b Metallics, Permanent Hair Color, M87 Pink Passion - ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz, PURPLE AF) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.sc/products/88946778-bleach-it-permanent-hair-color-ultra-platinum-blonde-00a-1](https://www.desertcart.sc/products/88946778-bleach-it-permanent-hair-color-ultra-platinum-blonde-00a-1) --- *Product available on Desertcart Seychelles* *Store origin: SC* *Last updated: 2026-08-18*