The Marketing Interview: 50 Answers to the Toughest Questions

Up to this point, I had only used Case In Point for my case interview prep, but I realized marketing cases were a different ball game. This book gave me all the tools I need! Great frameworks, and all the types of questions Ive gotten in IRL interviews.My biggest qualm with the book is that when the questions include quantitative work, the numbers he uses in the cases are totally unrealistic and no approximation is used. For example, in a market sizing interview example, the candidate divides 22500 by 168 and gets exactly 134. That's far too challenging math for 99% of case interviews. For people who are new to case interviews, thinking you should be able to do that math in your head feels discouraging. Lin should consider breaking down mental and fast maths that are used in real life case interviews, and get more realistic with the types of numbers that would be shown during a case interview, or how to simplify them to get approximate answers.If you are looking for ways to approach math during cast interviews, I recommend looking into Case In Point to get ideas about appropriate approximations, and using Rocket Blocks to improve your mental maths.Finally, there are very clearly some parts that didn't get caught by the editors before going to print.- In the example interview "Should Microsoft use the Windows brand for its new watch?" Clearly a part of text is missing? It goes straight into the conclusion on page 128, but the conclusion is said to be coming from the "interviewer"- There are a couple places where they've left in design notes "This space intentionally left blank"- There's a pie chart on page 136 that's impossible to interpret because it uses 5 shades of grey to represent 5 companies' market share

After reading The Marketing Interview, I felt like I had been to several marketing interviews. The information in the beginning of each chapter is detailed but not overly complicated. The practice questions at the end let you put your new knowledge to the test. The examples also solidify the concepts of the chapter. Seeing how the information is translated into real-life business situations deepens your understanding. In addition to the answers, there are critiques of the answers. This gets you inside the interviewer's head, which does a great job at preparing readers to give the types of answers interviewers are looking for. It is clear that Lin has interviewed many, many people, and I found his insight very valuable. He knows what interviewers are looking for and relays that to the reader.

Great read for beginners in marketing! The fundamental concepts of marketing are clearly illustrated in graphical displays and there are tons of examples that are applicable to real life. I especially appreciated the viewpoints from both the interviewer and the interviewee in practice questions that helps me read between the lines. The concepts vary in levels of difficulty but all are thoroughly explained. This is definitely not a book to be memorized to master marketing interviews but rather understood and reflected. 10/10 would recommend whether you're a beginner or an expert.

I used this book to prepare for an marketing interview with Microsoft. I found the book to be quite helpful as it showed me how to construct answers using a solid framework. The book also has charts/tables for determining product pricing and doing opportunity cost analysis as well as sales funnel diagrams. During my interview I was able to white board these concepts from the book. Most helpful!l

I enjoyed the fact the the book covered all aspects of the marketing discipline. It’s a great book to learn marketing in general as well as an interview reference book.

This book offers a lot of interview scenarios after each chapter which is very helpful to illustrate the concept. Some of the scenario cases were too perfect to be true but it gives you a gist of what a marketing interview looks like. For someone who is not a Marketing major, this is an easy to understand read.

This book was a great read for anyone looking to ace their marketing interview. It is very insightful and clearly gets to to the point on how to answer all the hard questions. It is also separated by section which is very helpful.

Excellently written and great prep for candidates looking to get into a brand marketing role!

This book demonstrates how marketing concepts work with various examples. It has helped me prepare well and stay confident during interviews. If you are looking to gain clarity about how to think about marketing, go for it.. Highly recommended..

One of the most helpful and no BS books I’ve read! Thank you!

This book goes beyond frameworks and that's whats the best part