Ion Permanent Brights Creme Hair Color Azure

I’m product men expectations

Hides my gray hair for about 6 weeks,no complaints.

Tip: you have to mix this in with a developer. The inside of the box reccomends 10 volume developer with a 1:1 ratio. Meaning, if you use 4 oz of the tube, add in 4 oz of developer and mix them together.For reference: My natural hair is an ashy blonde color. The texture is fine and straight.This is the perfect shade of purple for my hair. It makes my green/hazel eye color stand out!I recieve plenty of compliments on my hair.After the 3 1/2 - 4 week mark it starts to fade but I think that is normal when you dye your hair any "funky" color. I will continue to use this hair color until I want a change.

This is the only product I use to color my hair and it never disappoints. It's easy to prepare and goes on without making a drippy mess. Especially,1V. It doesn't fade. It is also easy to remove with color removing products if y'all want to change up your look. I typically don't need to touch-up from root to tip, just the roots and ill brush through for a natural ombre effect depending on the shade being used.

The media could not be loaded.  I love how easy to apply this product is (I used jet black). It is thick enough to not run in application, even with liquid developer (do not forget the developer, I used 20vol in a 1:1 ratio). It removes very easily from skin with an alcohol wipe, but be careful using those on your face because it can cause some pretty painful breakouts. There was enough in the tube, with the added developer to cover my whole head with some left over in the bowl (the blonde piece is intentional) and my hair is about shoulder length at its longest pieces. The color is very much pigmented and is giving the intense goth abyss color I was going for (Raven by Manic Panic turned green after a handful of washes, Transylvania by Arctic Fox washed out entirely in a week, and so I gave up on semipermanent direct dyes for my hair goals). This dye is the darkest black dye I've used and I'm obsessed with it. My only issue is that while washing it out, it stained my blonde hair a bit. I ordered a color remover by Punky Color to strip these blue tones out but I'm worried about it's effectiveness because it is a permanent dye. My shower wasn't stained and it didn't even leave dye marks on my towel after the first wash. Over all it's a very good dye but be EXTRA CAREFUL if you want some parts of your hair undyed. You'll probably need help washing the dye out in that case! I hope this helps someone~

As is widely known by now, Amazon sellers are not regulated by Amazon. This is a perfect example. I believe a large proportion of persons purchasing this product do so because it is PPD safe. However, a search of EWG database confirms that PPD and other allergens ARE PRESENT, as other reviews pointed out. I should have searched, as you are now doing. DO NOT buy if PPD allergic.

It is exactly as advertised however if you live near a Sally's your best bet is to just go in there and pick the one that you would like simply because you don't have to pay the extra cost for the shipping. That is literally the only complaint that I have

Color: I absolutely loved the color! I didn’t lighten my hair prior to coloring, because I wanted a dark purple. I got the EXACT color I was looking for. (See pic1)Longevity: it lasts about as long as all of the Demi colors. It didn’t bleed color. ONE week. Two shampoos. And now it’s a muddy purplish brown. (See pic2)

I’ve previously dyed my hair many times and my hair has never fallen out, but with this product that I’ve never used it did. It’s not even worth it because the colour did nothing to my hair

No difference in the hair color. Difficult to actually find the instructions. When I finally did on the inside of package the print was so small I needed a magnifying glass to read and even then it was unclear. Terrible smell. Would not recommend this product to anyone.