Enterprise Gamification: Engaging people by letting them have fun Paperback – July 1, 2014

If I had to pick only one book on Gamification for me to understand what it is and can be Enterprise Gamification by Mario Herger is the definitely the one.It's super comprehensive and covers everything from definition, through motivation and design process to legal issues and potential challenges. Mario has collected plenty of research findings, presented multiple gamification concepts and spiced it all up with great examples. Everything served in a way that makes it easy for a reader to process and judge individually.To me this book is a milestone in Gamification maturity. It is a must read for all engagement professionals.If this is your first Gamification read, don't feel overwhelmed with the all concepts presented. Gamification is complex and multidisciplinary after all. Trust me that you will do yourselves a huge favor if you read it all. And those who have already some experience with Gamification and other publications will appreciate this book even more seeing something familiar getting complemented with more awesome juicy content.

Light reading and good intro.However, I would suggest buying the pdf copies from Mario Herger's site. Just Google Enterprise gamification book bundle.The Udemy is a good compliment

Ich habe mit großem Interesse die ersten Kapitel gelesen, habe aber schnell gemerkt, dass das Thema in "Enterprise Gamification" mit langen Zitaten und Auszügen früherer Vorreiter in diesem Bereich unnötig langgestreckt wird. Es war gegen Mitte des Buchs auch eher lästig weiterzulesen. Ich habe im Netz knackige Beiträge gefunden, die zusammen mindestens denselben Informationsgehalt hatten. Wer sich die Suche im web sparen will ist mit dem Buch sicherlich gut versorgt, wenn man aber ein wenig Branchenkenntnis hat und gewisse Probleme lösen will, der wird das Buch evtl. zäh finden und nur mühsam zum Ende finden.

Mario Herger often has a different look at the 'world' of Gamification than most of the other people writing about it. I would say that "where the others stop talking about the WHY, he starts to get excited". As a former leading person at SAP researching, experimenting and implementing Gamification, I think that he is the most experienced person in the Gamification industry.So far, after reading probably all books out there that are somehow related to this topic, I would say that 'Enterprise Gamification' provides you with the deepest insights and knowledge.I really recommend it as an important milestone on your way to mastery. :-)

Libro arrivato integro prima della data di consegna suggerita. Il libro tratta in modo efficace e chiaro cosa è e cosa fa l'Enterprise Gamification. Un must per tutti coloro che vogliono capire e imparare.