Permanent Crème

First, let me say that I think whether this product is for you depends on your hair color and whether you are trying to cover up grey hair vs. non-grey roots of another color. I use the Nice 'n Easy Root Touch-up to cover totally grey roots on dyed medium brown hair. For me, the Root Touch-Up actually works better than regular hair color. Like all hair color, this stuff changes (oxidizes) after a few shampoos. So, Dark Brown initially starts out VERY dark, but after 2 to 3 shampoos, it lightens up a bit. ALL permanent hair coloring does this, but I find that the Root Touch-Up lightens LESS over time than regular hair dye. In my case, I am covering up VERY grey roots in my center part and along my temples and it covers VERY well, blending nicely into the rest of my hair. I estimate that my hair is probably 60-70% grey, but because I color it all the time, I only see it at the roots. And no matter what hair color I use, I can see a teeny bit of grey within a week because hair GROWS. Other than parting one's hair differently, there isn't much you can do about that. Grey roots against dark hair are obviously far more noticeable than grey roots in blond hair. But in terms of actual grey coverage? The Root Touch-Up is PERFECT. Unlike other "dark brown" regular hair dye, my grey hair actually becomes dark brown with the Root Touch-Up. Every other hair color I've tried gives me some light or orange-y version of brown because the grey is not fully covered. Although the product contains only a small amount of product, the pigment is much more highly concentrated than regular hair coloring and a little goes a long way. I think that there's a safety advantage with this too: probably best to use the least amount of hair dye you can. Also -- and this is key for me -- the color of the Dark Brown itself is a true neutral brown. I detest red and brass overtones, which are present even in brown dyes advertised as "ash" or "neutral". THIS PRODUCT IS A TRUE NEUTRAL BROWN. As my hair grows (I wear it long, to my mid-back), the color of Root Touch-Up does lighten a bit BUT STAYS NEUTRAL BROWN. No red overtones. No brassy overtones. This is critical for me and what makes this product ideal for me. It's the ONLY hair coloring product I've ever use that gives me the brown shade I want. I find that my roots stay colored for about 3 weeks with Root Touch-Up; this is the same amount of time for me as with regular hair coloring. Again, if you have high-contrast roots (grey on black or dark brown), you are obviously going to see the regrowth in a more prominent way. Hair coloring comes with many tradeoffs but for me, the trueness of the color, the excellent grey coverage, as well as the ease of application make this a great product.

I have been dying my hair dark brown, my original natural color, for years. Over the past few years, the greys have become really stubborn. I've tried many hair dyes from cheap to expensive, and it seems I can never really cover the grey roots any more; they either come out much lighter than the rest of my hair, or take on an orange tinge, really unattractive. Even hair color meant for older women with stubborn grey hair has had the same disappointing result. I saw this product by chance on Amazon and decided to give it a try, for two reasons. First, it was described as blending well with a number of different brand hair dyes. Second, it only takes 10 minutes to develop. The low price for 2 boxes didn't hurt, either. It was incredibly easy to use. And I was thrilled to be done in 20 minutes from start to finish. In the end, I could not believe the results. My grey hair is completely covered. Not a faded color, no orange, just a real, solid dark brown!! It blended perfectly with the color of the rest of my hair! The brush applicator helps with this-- you apply the color to your roots, but also brush it through your lengths somewhat to create a blended effect. I just used it today, so I don't know how well it will hold up after a few washings. But honestly, even if I had to do this twice a month, it would be better than the result I get from regular hair color. I don't have to be a prisoner in my bathroom for an hour. I don't have to over-saturate my hair lengths just to try to cover the grey roots-- a losing game because the more I oversaturate the lengths, the darker they get and the greater the contrast with my roots! I'm going to try to just d these touch ups for as long as possible to avoid over-saturating the lengths. Oh, and my hair came out really shiny and manageable too. I love this product.

I have literally saved thousands by using this product. I was going to the salon every five weeks to get my hair colored, but once my stylist was out of town when I desperately needed a touch-up. I used this and got MULTIPLE compliments on my hair. While it only lasts like half the time my salon color does, it never turns brassy! It's also really easy to mix and apply.

I like the ease and simplicity of using this product. For that reason I use it over and over however, there was no brush included in this shipment. I wish there are more shades in between black to brown colors.

Best hair dye ever! I am 37 years old have pretty much been coloring my hair since I was about 10. When I was 27 I decided to let my natural hair grow out and to my dismay I discovered that I had a few gray hairs that I had no idea were there. So in the years since then I have pretty much continued to color my hair to cover my ever increasing amount of gray hairs. For a while I was using a foam color, which I liked how easy it was to use and the color I achieved but since I was coloring all of my hair so often it was getting really dried out. A friend of mine recommend that I try this and I could not be more grateful to her for that! I had seen this in the store but I feared it would be difficult to use to color my own roots only. This stuff could not be more amazing for me. I have dark brown hair and it only takes me maybe 20 minutes total to apply this and let it sit. You only have to leave it on for 10 minutes and it actually covers the gray hairs completely in that amount of time. I have 6 young kids so I don't have a ton of time for things like coloring hair so the fact that I can get it done so quickly is great. It also extremely easy to use and apply and I'm not drying out all my hair because I'm only applying it to the places that need to be touched up. It also looks beautiful and shiny with great color. Always makes me feel refreshed after I use it. I highly recommend this product! It is also a great price, I say this can't be beat for touching up your own roots at home.

I just turned 40 a few weeks ago, but have had to dye my hair for at least eight or nine years because of the gray. I usually try to eke out 8-10 weeks between salon visits, but I've been growing my hair out and my stylist says I only need to come in every four months for a cut. Since I didn't want to drive an hour each way just for color and since I really only needed a root touch-up last month, I decided to give this a try. I went with this brand since a beauty editor at _Allure_ magazine had recommended it. It works great! It's been years (probably since college) since I've dyed my own hair, so I was really nervous about using this and botching up my salon color and highlights. Since you're only applying it along the part and exposed areas, it's really easy to use and it did a great job of hiding my grays. I used the blue brush, and it didn't make a mess and was easy to control. One bit of advice: I went to a local store and matched my hair to a box of this before purchasing it here on Amazon, and I'm glad I did. I almost bought a lighter brown color that would have been really off. The Dark Brown was a perfect match, and while it seemed a bit too dark for the first week or so, after a few shampoos, it blended right in. I'd definitely recommend doing an in-store match if you can before purchasing. Additionally, the price here on Amazon was less for two boxes than what I would have paid for just one box at my local store. Overall, a great way to extend your color between salon visits! Now I can use that extra money I saved for a fab pair of fall shoes! ;-)

Use it to dye my brows when white hair start showing up.

Great product lasts until hair grows out grey. Good coverage! 10 - 15 minutes and done.

I bought this product thinking it was 2 boxes but just arrived one for the price of 20€ 🤦🏻‍♀️

Great product, but deliberately misleading picture of two packs; looked cheap for two but actually only one arrived

I'm allergic to most of the hair dyes in market as I break out in hives. This is the first non herbal hairdye that caused no allergic reaction. Will buy again. Works as mentioned... Covers gray in ten minutes.

Se me hace muy caro el precio para lo que es , muy espeso el producto se nota demasiado obvio que lo traes puesto

Una de las cajas llegó completa . La otra el líquido de la botella llegó vacía