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* Why it's Cult Specially designed for colour-treated hair that’s fallen a little flat, this concentrated moisturising shampoo provides gentle yet deep cleansing to remove volume-inhibiting build-up, so that your mane can achieve maximum body and root elevation. Enriched with Pureology’s exclusive AntiFade Complex, it protects and prolongs colour, while also strengthening with soy proteins and nourishing with aloe water. 100% vegan, silicone- and sulphate-free and divinely scented, this will boost the senses as well as scalp and strands. * Description Providing light, airy fullness and flexible movement while gently cleansing from root-to-tip, this is the perfect product for fine, colour-treated hair. A concentrated volumising shampoo that’s completely free of silicones and sulphates, it gently removes volume-inhibiting build-up (without stripping strands) so that your hair can achieve maximum volume and root elevation. Enriched with Pureology’s exclusive AntiFade Complex, it protects and prolongs colour, while also nourishing with aloe water and soy proteins, which promote a vibrant, shiny finish. Energising roots, this clever imparts body and bounce so that your hair can recapture its va va voom. * How to use Apply a 10 pence-sized a to wet hair and lather. Rinse. Repeat if necessary. * Full ingredients list Aqua/Water/Eau • Decyl Glucoside • Cocamidopropyl Betaine • Sodium Cocoyl Isethionate • Cocamide Mipa • Sodium Chloride • Ped-55 Propylene Glycol Oleate • Propylene Glycol • Glycerin • Parfum / Fragrance • Sodium Benzoate • Brassicamidopropyl Dimethylamine • Hydrogenated Coconut • Salicylic • Sodium Isethionate • Tocopheryl Acetate • Hydrolyzed Soy Protein • Aloe Barbadensis Leaf Juice • Butylene Glycol • Benzyl Alcohol • Benzyl Salicylate • Linalool • Helianthus Annuus Seed Extract / Sunflower Seed Extract • Coumarin • Ethylhexyl Methoxycinnamate • Citronellol • Citric • Potassium Sorbate • Bht • Sodium Hydroxide