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* Why it's Cult Have (even) more fun with your blonde hair with this newly formulated, strengthening, toning, anti-colour fade formula, specially designed to moisturise, detangle and strengthen hair while providing incredible colour protection. Featuring violet toning properties to remove brassiness, breakthrough strengthening Strength Cure Asta Repair technology and Pureology’s signature AntiFade Complex, this conditioner infuses moisture and restores highlighted hair, leaving your mane bright, shiny and more magnificent than ever before. * Description Highlighted or colour-treated hair can often become dull and fragile – that’s where Pureology’s Strength Cure Best Blonde range comes in. The second step in your blonde-brightening ritual, this conditioner infuses strands with moisture, nourishes and prevents oxidation from roots to ends, enhancing brightness and shine. Thanks to violet toning properties, the formula cleanses and neutralises brassy, yellow tones, while Pureology’s AntiFade Complex protects and prolongs colour for your most vibrant blonde. As well as this, the shampoo helps to restore strength, moisturise and nourish strands, thanks to the brand’s exclusive ‘Asta-Repair’ complex, which stars astaxanthin (a powerful nature-derived antioxidant), keravis (one of nature’s most powerful anti-breakage fortifiers) and ceramides to help heal and repair damage. Divinely scented and capable of leaving hair brighter, blonder and stronger, this is a hair care lover’s dream come true. * How to use Massage gently into hair and scalp. Wait 1-2 minutes. Rinse. * Full ingredients list Aqua / Water, Cetearyl Alcohol, Taurine, Behentrimonium Chloride, Amodimethicone, Parfum / Fragrance, Isopropyl Alcohol, Phenoxyethanol, Glycerin, Benzoic , Trideceth-6, Tocopherol, Ci 60730 / Ext. Violet 2, Olea Europaea Oil / Olive Fruit Oil, Camelina Sativa Seed Oil, Poly(Linseed Oil), Butylene Glycol, Arginine, Potassium Hydroxide, Benzyl Alcohol, Cetrimonium Chloride, Benzyl Salicylate, Linalool, Helianthus Annuus Seed Extract / Sunflower Seed Extract, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Coumarin, 2-Oleamido-1,3-Octadecanediol, Benzophenone-4, Citronellol, Sodium Chloride, Orchis Mascula Extract, Haematococcus Pluvialis Extract, Caprylic/Capric Triglyceride, Potassium Sorbate, Melanin, Pentylene Glycol, Ethylhexylglycerin