The Sell: The Secrets of Selling Anything to Anyone

The book is easy to read, fluent and funny! Just like the author:)Gives great advice to the beginner Realtor and not only but for life in general.

Loved the book! The writing style is a breath of fresh air and it feels very human (and very Fredrik too).I picked up a lot of excellent habits of his from his diet to his work ethic and how to succeed in life by just being yourself. Not only that, he wants you to be the best form of yourself and is eager to help you how to achieve it.Fredrik is a one in a million character and person. If you watch MDLNY you will discover that Fredrik sometimes seem to be "acting", from being nice to being mad to being annoyed and makes this silly face, all in the name of closing the deal! This guy will do whatever it takes to win that commission. So when i read the book, i was surprised that he admitted those little acting!However, some skills for success was not mentioned in the book in order to be a top Real Estate broker. Fredrik is clearly very very smart and devious at the same time. He is quick to answer people's negative feedback, he is very sharp and is able to pinpoint the faulty logic in a buyer's argument when they are getting cold feet. All this is NOT taught in the book which lead me to believe that you must have been born with some natural tendencies of showmanship which comes out natural. I truly believe this is why Ryan Serhant will never be as successful as Fredrik. He is just missing that little bit of "X-Factor" which differentiates the Number One Real Estate Broker in NY from a Top Real Estate Broker in NY.Please read this book, be yourself but add a dose of Fredrik in order to be Number 1 in anything.

Funny. Informative. General Knowledge. Good stories. This book by no means a how-to so don't think that after reading this, it will change your mind set and reinvent the wheel of selling. Fredrik has great insights and stories of how he got into the business and how he did his brand. Prospecting is how you find your next client, and he certainly can get that by his social media status and good personality. If you have good personality and you're active in social media maybe MAYBE, it can work for you. But for us in the business, word of mouth from previous client is still how stay relevant. Branding can only go so far, actual work ethic and client service & satisfaction still goes a long way.

Two (2) chapters in and I had to stop to write a review. This is the first book I have read [ever] where I feel like I’m having a one and one conversation with a real person.... and I have read a LOT of self-help and sales books in my lifetime...A LOT. I’m in sales so that sorta comes with the territory by default - as a great sales person I am constantly trying to improve and sharpen my skills to surpass my goals.Fredrik is a human genius. I have never cared to meet anyone in the public eye...even though I have rubbed shoulders with a few.....but if I had to pick one person on this planet to meet and pick his (genius) brain, it would be this guy here, Fredrik.I have been watching re-runs of MDLNY during the pandemic as a beacon of hope that our city will rebuild in all his glory - which is how I ended up ordering The Sell.Thank you Fredrik for reminding me that I am a Deliberate Creator. So far, reading your book has absolutely re-evoked the fire within me. I did get lost for a bit there as the pandemic unfolded, I have to say. But watching you on TV and so far reading this book has allowed me to experience a significant shift in my core energy.I recommend this book to anyone who is [or may be a bit lost] and is wanting to come back into your own power. Or someone who is just starting out and may be insecure or uncertain.So far I am hooked 👌🏾👌🏾P.S. I really do admire the author’s Love Affair with New York, because I am EXACTLY the same way with a very similar orientation into this great city, so yeah..... :)

Brilliant! ✨The Sell is life itself! 🌺Amazing heart, brain and soul. Thank you for this book! 🌟(You simply cannot hate this book, unless you are Ryan Serhant —> Dude, I know you got inspire to copy, I mean, to write yours from this one).

Well worth the read so many great passages - well written and so inspiring!Great read as an agent or any type of sales

I don't know Fredrick but I feel like I do after reading this book. I used to be an up and comer, go getting wall-street banker working at Goldman Sachs. I lost my way after business school and for the past two years just coasted in a mediocre job thinking about my past success, wishing I could go back in time.The Sell changed all that. There's one simple line that did it for me. "Call me an old man. But also call me a multi-millionaire." Sorry if that's not the exact line but it was something very similar.Fredrick made me remember that I'm not average and I need to stop doing things average people do. This book was my wake up call.Since reading it, I've been sleeping earlier, going to the gym in the mornings and hustling at night on my side projects. I've already started generating more income and this summer I'll be quitting my job to do other things that get me as excited as real estate does for Fredrick.I don't know if Fredrick will read this but if you do, thank you. Truly. I really needed this book.To everyone else, just buy the book. It's only $20 and honestly, you should learn from someone that is really successful, not just some person that calls themselves a self help coach or anything like that. Fredrick is the real deal.High kick