Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
Product ID: 1604229
🌍30+ global case studies - Real-world relevance
📈35% new material - Up-to-date strategies
📚4th Edition - Latest insights
₨1625
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Description
🚀 Elevate Your Brand IQ with the Definitive Playbook for Modern Identity
- REAL WORLD CASE STUDIES - Learn from 30+ fresh examples of world-class brands navigating social, mobile, and virtual landscapes.
- TIMELESS DURABLE DESIGN - Heavy textbook-quality binding built to be a lasting resource for your entire team.
- CROSS DISCIPLINARY APPEAL - Ideal for marketers, designers, and even students aiming to elevate brand identity skills.
- CUTTING EDGE CONTENT REFRESH - Benefit from over 35% new material reflecting the latest trends in digital and global branding.
- UNIVERSAL 5 PHASE BRANDING PROCESS - Master a proven methodology trusted by top brand managers and marketers.
Designing Brand Identity, 4th Edition is the essential, updated guidebook for branding professionals and teams. Featuring a universal five-phase process, over 35% new content, and 30+ contemporary case studies, it equips readers with actionable strategies to build and maintain powerful brand identities in today’s digital and global markets. Durable and accessible, this edition is a must-have for marketers, designers, and students aiming to stay ahead in branding.
Specifications
| ASIN | 1118099206 |
| Best Sellers Rank | #708,561 in Books ( See Top 100 in Books ) #1,176 in Graphic Design Techniques #68,458 in Textbooks (Special Features Stores) |
| Customer Reviews | 4.6 4.6 out of 5 stars (417) |
| Dimensions | 8.5 x 0.9 x 10.8 inches |
| Edition | Fourth Edition |
| ISBN-10 | 9781118099209 |
| ISBN-13 | 978-1118099209 |
| Item Weight | 2.8 pounds |
| Language | English |
| Print length | 326 pages |
| Publication date | November 6, 2012 |
| Publisher | John Wiley and Sons |
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