NYX PROFESSIONAL MAKEUP Soft Matte Lip Cream, Lightweight Liquid Lipstick - Sao Paulo (Bubblegum Pink)

NYX makes some pretty great makeup, and their Soft Matte Lip Creme is one of my favorites. It smells like vanilla cake, has a smooth, creamy consistency that applies like butter to my lips, and the color is rich and pigmented. A little goes a long way with this! It has a slight stickiness to it until it dries down (which takes a minute or two), and it really does act like an early version of a lip stain that I keep coming back to. The color is vibrant, its transfer-proof (with the exception of oil-based foods like an oily soup), and it lasts for hours on my once I apply it. The doe foot applicator makes for easy, precise application, and even as color slow wears off throughout the day, it leaves a soft, muted stain behind on my lips. I’m a huge fan.

This shade is so pretty, warm brown that doesnt look muddy. Goes on smooth and doesnt dry my lips out. I use it almost every day now. Lasts thru coffee which is all I ask lol.

I bought this in Antwerp, Milan, & San Paulo. I've attached a photo of all colors after application, and then I wore Antwerp today to see how it looked dried & throughout the day. Upon application, the color has a sheen to it, but the sheen goes away as it dries. It definitely doesn't have the orange tint to it that it appears it might in the pictures. It takes about 20 minutes to dry enough to not wear off when you kiss the back of your hand, but I'd give it closer to an hour before drinking or eating, and especially if you plan on some serious smochin' haha It is a bit drying, so use some sort of barrier before applying it. Most us chap stick, but I use Purlisse Lip Nourisher and when I took it off my lips felt fine. I lick my lips a lot, and around the 3 hour mark it started to fade for me. I did drink a cup of coffee after giving it an hour or so to dry completely. By 5 hours the edges of my lips were fine while closer to the crease it has faded. I didn't eat any solid foods between application & the 5 hour mark, but I did have (as mentioned before) the coffee, and then I also drank a shake. If you don't mind it fading a bit but still looking fine, I would reapply every 4 hours, especially if you drink & eat in that time frame. If you want it to look just like it does once it is first dried, I would reapply more towards the 3 hour mark, if not, sooner. It definitely lasts longer than your average lipstick, and I will 100% be buying more colors as time goes on.

The color applied was not what I expected - a brighter, cotton candyish pink that's far more of a statement hue versus the more subtle or classic colors I tend to wear. On me, it looks a bit clownish but others might find it fun. It applies easily and has just a bit of slip to it when so many matte formulations are more drying. Not bad, just not sure how much I'll wear it.

My go to lip color (Abu Dhabi) since 2012. It doesn’t dry out your lips and it goes on smooth. Beautiful color

Gave this a 3 because it does have decent lip stay power & is bold color for my dancer but it’s a weird texture almost like a smushy cream in a tube. I wouldn’t personally like this product on a daily basis.

The color looks way different in person than in the listing. This color is Antwerp SMLC05. It’s a fabulous lipstick tho, everything about it!

Do not buy. Super unhappy. There was little to no product inside the tube and it was not pigmented the right color. It's not flattering. I opened it and there was literally like no product inside. Half of the brush wasn't even wet from the product. Definitely returning.

shade looks so pretty. and has a soft and light texture which doesnt feels heavy on lips. so comfortable to wear and doesnt makes my lip so dry. In winter use lipbalm under it

Beautiful colour, nice smell and creamy texture, not sticky and oily like other brands.

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Great product and on time delivery. The lip cream is super pigmented and looks good.

El color no es tal como la imagen pero la calidad es buena