Generic Value ProductsConditioning Purple Shampoo, Tones Down Brassiness, Brightens and Refreshes Faded Highlights, Removes Yellow Tones, 33.8 Oz
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Generic Value ProductsConditioning Purple Shampoo, Tones Down Brassiness, Brightens and Refreshes Faded Highlights, Removes Yellow Tones, 33.8 Oz

4.6/5
Product ID: 18678061
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Details

  • Brand
    Generic Value
  • Item Form
    Liquids
  • Hair Type
    Color Treated
  • Scent
    Unscented
  • Age Range (Description)
    Adult
Brightens highlights
💜Tones down brassiness
🧴33.8 Oz for long-lasting use

Description

💁‍♀️ Elevate Your Hair Game with Every Wash!

  • COMPARE AND SAVE - Get salon-quality results without the salon price tag.
  • REFRESH AND RENEW - Keep your highlights looking salon-fresh.
  • BRIGHTEN YOUR STYLE - Perfect for white, gray, and blonde hair.
  • LONG LASTING FORMULA - 33.8 Oz for extended use and value.
  • SAY GOODBYE TO BRASSINESS - Transform your hair with a vibrant, fresh look!

Generic Value Products Conditioning Purple Shampoo is designed to tone down brassiness and remove yellow tones, making it ideal for maintaining and refreshing white, gray, and blonde hair. With a generous 33.8 Oz size, this shampoo offers a long-lasting solution to keep your highlights vibrant and salon-fresh.

Have a Question? See What Others Asked

Why are your large shampoos 50% more expensive on Amazon then in stores and at a higher per ounce price than small bottles of the same product?
Is this product considered sulfate free?
I dyed my hair blond but I am going silver. Will this shampoo help me?
Does this work on bleach blonde highlights (yellow blonde, not white/silver/or gray)?

Reviews

4.6

All from verified purchases

J**M

Change hair from dull to beautiful.

It's a great product. Takes the yellow out of the hair. Your hair is softer and the gray takes on a beautiful silver.

B**S

The BEST!!

Cleans, moisturizes, gives shine, pulls out the brassiness and makes your hair bright! I gave both highlighted abs gray hair, and this shampoo controls that gray hair crazy frizz. A little goes a long way. I sometimes mix it with my other shampoo. Great value.

A**Y

From Piss Color to THIS Color!

That yellowish, dirty-looking blonde is exactly what my bayalage turned into when I ran out of this product. And literally, NOTHING compares to Generic Shimmering Lights Shampoo. Every purple toning shampoo I've used has never worked as good as this. I've spent so much money in the past trying to maintain this blonde color and bit myself when I gave in and tried this product because of how much I would've saved if I just would've bought it sooner. A little tip that gives faster results and better results, section your hair as you would if you were straightening it and put the shampoo on your hair when it's DRY. Section by section, using a fine-toothed comb to get every strand in on the action. Leave it in for 15-20 min then add some cool water just to get it a little wet again and let it sit in for another 15-20min before scrubbing it in and washing it out. I follow up with the Generic -Matrix conditioner(which is also the BEST conditioner I have EVER purchased in my life and the smell is so damn good too!!) I let that sit in my hair for 5-10 min before rinsing and these are my results. If you are debating whether or not to try this product, take my word. I never write reviews but this brand does miraculous things and I just want everyone to take my word so you don't waste your time and money on the other BOGUS brands.

B**R

Good product

I have used this shampoo for a long time to keep the yellow tones out of my white hair-ny husband too. We both like it and it does an excellent job of maintaining the whiteness and alleviating any yellow or brassy tones. When shipped, the bottle is wrapped in plastic, thankfully, because it usually dribbles some shampoo out. If the top on it was checked prior to shipment this problem could be eliminated. Otherwise, a good value product that works well.

P**R

Great shampoo, a must for blondes.

I love this shampoo. I use it twice a week. It takes away the brassyness. Give my hair a nice silver glow. Leaves your hair soft and shiny. I will definitely be purchasing again.

D**N

shop and it’s at your front door two days later.

Perfect hair product

E**E

Great for the "granny hair" silver hair trend. It can temporarily stain your shower.

I'm so thankful I found this shampoo! I naturally have medium brown hair, but last year I decided to turn my hair silver for the "granny hair" look. I bleached my hair to a very light pale yellow, then toned it. It turned out a beautiful silver. However, the toner washes out quickly and the silver starts to look warm which is gross. That is where this shampoo comes in. I use this shampoo once or twice a week as needed to "cool" down my silver. I do exactly as the bottle says, I lather up, rinse, then lather up a 2nd time and leave it in for 3-5 minutes. The lavender pigment "tones" my hair and keeps it the cool silver color that I love. This shampoo is the most critical part of maintaining my hair color.I would not say this shampoo is "conditioning" but it does not dry out my hair as much as other shampoos do. It does add a very very slight sparkle to my hair (you can see little glittery things in the shampoo). I use large amounts because I want to really fully saturate my hair with the pigment, AND I lather up twice. But I only use it once or twice a week. On other days I use a sulfate free conditioner to "wash" my hair or a very gentle shampoo if my hair feels really dirty. All that to say that I'm glad this shampoo is so affordable because I do use a lot of product when I use it.Remember, this shampoo has pigment in it. It's temporary, but IT WILL stain things in your bathroom. Temporarily. When I use this shampoo I'm careful to rinse off any purple splashes in my shower so that the tile is not stained.

K**A

Packaging

love Shampoo, but the cap on bottle was loose when received so some of shampoo spilled out in packaging, not alot

Common Questions

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Meera L.

Smooth transaction and product arrived in perfect condition.

3 weeks ago

Neha S.

Excellent communication throughout the order process. Product is perfect.

2 weeks ago

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Trustpilot

TrustScore 4.5 | 7,300+ reviews

Anita G.

Good experience, but the tracking updates could be better.

2 months ago

Ali H.

Fast shipping and excellent packaging. The Leatherman tool feels very premium and sturdy.

1 day ago

Generic Value Productsconditioning Purple Shampoo Tones Down Brassiness Brightens Refreshes | Desertcart Seychelles