Win at All Costs: Inside Nike Running and Its Culture of Deception

This a great & eye opening account into what goes on in Nike. Definitely worth a readReally enjoyed it

A well written book but and it gives a little more background to the main players in the Nike/Salazar scandal - BUT, if you follow the sport you probably knew most of what has happened and unfortunately the book doesn’t give you any more. It’s simply a little like the extra scenes often available on a DVD.Not a bad book just no major updates.

Great Book

Study-I am an Olympic coach.

Shows the dark side of "grey area" tactics employed by Nike and Mo Farah. It's a must read for any track and field / running fan.

Over the years I’ve collected all texts written on Nike (and Lance, for that matter), so I was obviously quite eager to preorder Win at all Costs. Having weaned my running career on early waffle trainers and their bestsellers of the 70s and 80s, I’ve always taken an interest in their corporate evolution and internal protocols. Having worked in one the earliest running stores of the late 70s and 80s in south Jersey, it was obvious then that Nike’s policies were indeed able to make-or-break a retail start-up. Those policies and practices were imbued throughout the Nike “culture.”Win at all Costs brings light to those practices of which we runners of the 70s and 80s were increasingly suspect - Athletics West was only the beginning. (I’m still boggled by Jeff Drenth.). Salazar’s profile and practices are not new to seasoned runners - I have several texts on my shelf that document his earliest mindset of winning at any cost.Mr. Hart’s research and documentation is at the very least, exhaustive. I spent an extra reading or two on the notes alone. Overall, an excellent profile of a rags-to-riches behemoth and the influence they wield over their stable of elite athletes.

Sehr interessant, leicht zu lesen, wenn man sich für das Thema interessiert

To paraphrase a rather ill-conceived ad by Nike, marking Tiger Woods' return...the book is a must-read on the extent to which winning may blind people and companies

Author Matt Hart has done a superb job assembling this story. Spending over 3 years interviewing almost 100 sources, fact checked meticulously by both the New Yorker and the Atlantic, he has written a compelling story on the behemoth that is Nike. For those of us who were there at the beginning and remember the counter culture that Nike embraced, this is a sad portrayal of a corporation that has lost its way. Even those of us who have followed the sport for the past 50 years will learn from Mr. Hart’s book not only about Nike but the runners that it sponsored. Most impressive of those profiled are the ones who spoke because of their allegiance to fair sport, honor and integrity, and risked their livelihoods and their careers. A fascinating account that all runners will enjoy and learn from.

I enjoyed reading this, but was expecting to see more about Nike in other sports. The Lance Armstrong situation has been well documented elsewhere and this book discussed it some. This book seems to be heavily focused on Alberto Salazar and the Nike Oregon Project and his relationship with Kara and Adam Goucher.