Show Your Art: How to Build an Art Career Without a Gallery

This has to be the premier manual for skilled creators wanting to retail their own artwork and earn an excellent living while doing it. However, it also has lots of pertaining advice that would benefit practically any niche in today’s tech-heavy online world. Her method suggests opening discreetly and personably instead of aiming to sound highly intellectual in your public communication and marketing materials. In return, your esteemed audience will resonate much better over the long haul and self-identify with you. She carefully details why your own website is so important and how to set it up easily for the long term.How to write your first blog posts and keep its content lively and engaging. What exactly a mailing list does and how to go about setting one up and properly organized to manage your waiting customers. Naturally, she details why profiting from social media today is indispensable and how to share “currant happenings” with everyone else to help boost your social media status.Highly recommended to aspiring artists or anyone else wanting to produce much more from their online endeavors.

I am a fan of Gita Joshi's podcast because she's thoughtful, intelligent and warm, and her book satisfies for all the same reasons. Her tone is conversational and she makes things seem really doable in ways that other marketing experts don't always manage to convey. I finished this book feeling supported and motivated rather than overwhelmed.

I had been puzzled about my next steps for my craft business. This book was timely. I have begun to totally re-conceptualize how to present myself to the world, even WHY to present myself. I am writing my story in a whole new way and I look forward to using the advice in the book to send it out there. There’s really nothing missing here. Excellent resource.

This was a very useful book that laid out marketing in doable and sensible way. Most books focus on how to build your insta, but that doesn't garner sales.

I love how this book takes you through the finer details of marketing and selling your art. From journaling to websites to art fairs, Gita Joshi leaves no stone unturned. There are places to leave notes (and you will be needed to leave notes, trust me!) Highly recommended!

I am an artist and bought this book to help me out with the business side of things. She is able to wrap up concepts into an easy to understand morsels. It’s great definitely worth the read. Thank you!

I like the book, I was expecting it to be more in depth. However there are quite a few things you can learn if you have no prior ideas of how you can sell your art online.

She beautifully explains how “Artists are the best advocates of their work and need to learn to become their own agents” and this is even more helpful in the current environment.

This is a book you may have to read over and over again. I actually made notes as I was reading it. So many art books are full of vague advice and pretentious writing, but 'Show Your Art' is a breath of fresh air. It is well written and easy to understand.And it is full of excellent practical advice - suggestions you can actually implement. It covers a pretty extensive list of subjects: how to write your artist statement and bio - in an unpretentious style (I see a theme here); marketing; social media tips; getting your studio ready for Open Studios; art fair dos and don'ts; how to make your booth look good; website advice; newsletters - the list is comprehensive.Personally I have a successful relationship with my gallery and have taken part in many art fairs, but I still found the advice as relevent to me now as it might have been when I started. This is a book not just for artists beginning their journey, but for any artist looking to improve their practice.I particularly liked the emphasis on the importantce of bringing your personality into the promotion of your art, and the constant stress on being yourself - 'write for the people who like your work'. Gita quotes another artist who tells us "don't try to impress the invisible jury of MBA Professors'. And she encourages us to speak in a way that will draw people in, rather than alienate them with artspeak. Ask yourself 'how would I say this to someone who was outside the artworld.' This is the kind of advice that is most useful. The book is full of links to excellent online resources and downloadable tips too.Making it in the artworld isn't easy but 'Show Your Art' gives you easy to understand, relatable and practical advice. Now if you don't mind I'm off to redo my entire website. Watch this space (or another space).

This book is a little gem. Accessible and well written, it covers most of what artists need to know to improve their business.Each chapter informs the reader of practical steps they can take; questions like how to use social media, update their website, build a mailing list, write an artist statement and how to market their work are answered.What I most liked about this book is its clarity. The author tells you what you need to know or do in a practical way, citing real life examples, dos and don’ts. The final chapter even includes a useful to do list which can be acted on straight away. It’s a book written by an art curator for artists but it does not patronise the reader or use complicated language. The information is delivered in neat and clear sentences.The author, Gita Joshi has a wealth of experience in the art word; having studied at Central St Martins in London, she ran an art gallery and independently curates exhibitions as well as juries art competitions. She also runs an artist mentoring program and hosts popular art podcast ‘’The Curator’s Salon’’ where she interviews artists and art professionals.

The surest and quickest way to make me leave a room is to hold up a self-help book for artists, I have an aversion to them bordering onto phobia. However in this case I do know the author, and I know her well enough to know that anything she has to say about art and the art industry is worth listening to and so I bought a copy. When Gita told me that she was writing a book I wasn't at all surprised, after all this is a woman who has run her own art gallery, is an art dealer and has her own successful podcast. What did surprise me is just how good this book is. Concise, easy to read and packed with incredibly useful and relevant up-to-the-minute information. Regardless of where you are in your career as an artist you will find this book informative and inspiring, it is a guide that you will keep referring to. Unlike the books that I usually run away from, with their 'wish for it and it'll come true' strategy, Joshi offers a real plan of action mixed with genuinely helpful and practical tips. I would seriously recommend that any art student should be handed a copy at their graduation.

I have just started creating art and was interested in the different ways I could show it. This book was very well written, with easy to implement steps, including useful hashtags for social media and online forms of exhibiting which I never knew were possible before.Highly recommended

I hate seeing great artists starve because they don't know how to market themselves or the galleries take all of their money. This book is a step by step guide on how to build a successful art career on your terms. The author is clearly very knowledgeable and experienced when it comes to selling art so this isn't just another theory book. Inside you will find practical steps to showcase your work and leave with some money in your pocket!