The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost your Sales.

Description

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides: Completely updated text and examples Great headline formulas New exercises to spark creativity The best way to use graphics Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale. Review: Good - Very nice book Review: 明快な内容は真の手引書 - セールスレターを社内で自作しようということになり、手引書として購入。 期待に違わず誠に活用しやすい内容だ。 英語も平易で６、７時間でメモを取りながら読了できる。ステップを追い、チェックリストを活用すれば、自作も何とかテストメーリングに耐える内容になる。 コストパフォーマンスの実に良いＨＯＷ ＴＯ本だ。 日本のＨＯＷ ＴＯ本とは段違い。