Physicians Formula Butter Believe It! Foundation + Concealer Medium-to-Tan | Dermatologist Tested, Clinicially Tested

One of the most important things to note regarding this foundation is that you must shake it up really really good. If the product comes out and it's runny then you need to shake some more. You have to do this every single time you use it. One more thing of importance is that it DOES have fragrance. The fragrance is not light but not excessive. It's a moderate level of fragrance. If you like the smell of the butter bronzers then you will like this. I bought the shade light and After wearing this for several days in a row I have decided that it is one of my favorites. The coverage is medium full to completely full... it is also long wearing but not completely transfer proof but it still does good even while wearing a mask. I have combination skin and it does great on my type. I've worn it with and without primers and they both look and wear equally good. The consistency is a bit thick but that's not a bad thing. It's not greasy and I've not had any breakouts. I've used my fingers and a beauty blender and a brush to apply this and they all work well but my favorite is using a brush. Make sure that you don't use too much product because if you do, it can become slightly cakey and it's easy to do with this foundation. Start out with a small amount. I did have a small amount of settling around my laugh lines but it wasn't a big deal at all because most foundations settle there on me. I haven't noticed any oxidation at all. It is not matte but not dewy either... It's kind of a satin finish that you can either set with powder or not. It has enough coverage that you absolutely do not need concealer. This shade light is almost too light for me. If it wasn't the winter time then I don't think I would be able to wear this shade... If I bronzer it's not noticable. I would like to see what the "light medium" shade looks like at some point. I wish they hadca better shade range so everyone could use it. Keep in mind that this light shade was almost too light for. Here are some examples of the other shades I wear in other brands just got reference. If you are a lightish medium you may need to get the light medium shade... especially in the summer. Hopefully someone finds this useful Additional info: In the maybelline fit me line I wear 118. L'oreal infallible fresh wear 420 and 425. In flower beauty light illusion I wear L3. In wet n wild photo focus I wear soft beige. Revlon color stay 180. Colourpop pretty fresh 50w. Maybelline super stay 118. Neutrogena healthy foundation LN3. Catrice 030 sand beige. Missha bb 23. Natasha Denona matte 22w. Covergirl milk light-medium. Covergirl matte bb cream I wear light-medium. I hope that helps some.

I see you are sold out of my favorite colors again. I see some complain about the colors not matching . I love for me, the light to medium in the winter, and in spring to summer like to switch gradually to the medium. I gradually mix just a little of each , and as you tan end up with just the one. I like to keep both shades on hand. It is very thick in the bottle, but just a drop will cover your whole cheek. If you have troubled skin or large pores, this is the one. It stays on all day and feels great. One dot on each side will do with a sponge. Sad when the local drug stores and Walmart stopped carrying this. Went to 4 different towns to find it, but was replaced with new items that do not cover flaws at all. Guess I will get the one shade you have and try to lighten it enough. Please restock soon and never stop making it! My dermatologist approves of this makeup, too!

Kind of thick and chalky for normal use. I had to cover up skin healing from a procedure so for me the thick pasty consistency worked and is why I bought it. For my use, the naturalness of the product was the only coverage product that wasn’t burning. It was worth the money for Post procedural coverage. It is not sticky. It definitely served a great purpose in my case. I do not use it every day anymore because for regular use I did not like the consistency or color match. So for my personal use in this situation, I gave it five stars but for every day use, I reduced it since that is what most people would look for in a review. I do not love it for daily use due to thick consistency and poor skin color match ( on me).

Love this! Great foundation at a very reasonable price. This was on sale, off an already good price. After reading the reviews, I thought, heck can't really go wrong. If I hate it I haven't really lost much. Surprise, I love it! I think I got a shade too light for me, but that's okay. I'll come back and buy the next shade up, and mix them together, as the price is so good. I have mature skin, and have a 50 dollar bottle of foundation that doesn't look as good on as this one. Great coverage, a little goes a long way on application. Applies nicely with a blending brush. I put this on right after receiving it, and it's been about an hour, and so far hasn't settled into fine lines or creases. Feels nice on my skin. Not a really dewy look, a bit more matte, but not so matte that it looks flat, or powdery. Doesn't feel sticky on the skin. Thick texture but blends well. This arrived in one day! I'm very happy I took a chance with this purchase.

The overall coverage was just right with The Healthy Foundation Brightening Complex with the SPF that had better Ease of Use. The discontinued Healthy Foundation had an easy attached sponge-like applicator vs the pump on the Butter Believe It having a pump. Less control of how much you put on your face with overly thick coverage too easily applied, so you have to wipe it partially off. Plus, the pump gets clogged up, so you have to wipe that off as well! I really didn't need a combination Concealer! I just don't like the choice of colors as well as the Healthy Foundation! The other choice doesn't look any better either, so next time I buy a foundation, it won't be this brand that has changed what everyone loved! PHYSICIANS FORMULA PLEASE BRING BACK WHAT WAS DISCONTINUED IN FACIAL MAKEUP!

I like it a lot:) . It's more of a BB cream rather than a traditional foundation, has a thicker but soft creamy texture. Has a medium coverage with a damp beauty blender but can be built up to full coverage/ concealer easily. I have very dry skin .For me it applies best with out a primer/cream moisturizer or anything that is remotely tacky because it wasn't blending well when I did this. I preferred to set it with a lil tinted blur powder and it doesn't budge all day and still has a satin/ natural matte finish. Without power it does start to sheer out ALOT with in a couple of hours, looking more like a tinted moisturizer / light coverage foundation

I love this foundation. I have a hard time finding any makeup, drug store or high end, that sticks around. I have been on the search for many years. This foundation is light weight and not cakey or thick. It has good coverage. You can't see the oil slick on my face throughout the day like other foundations. The best part is it that you can still tell I have makeup on at the end of the day. This is my third bottle.

Idk if I got a bad batch or what but it was thick flaky and gross feeling! Didn’t blend at all! The color was off. I returned it. Would never buy it again. And I absolutely love this brand so I was very disappointed.