






♻️ Clean smarter, live lighter — the future of laundry is here!
Seventh Generation Ultra Power Plus Clean Scent Laundry Detergent is a concentrated, eco-friendly formula delivering 66 loads in a compact 23oz bottle. Featuring innovative Easy Dose technology, it dispenses the perfect amount every time with just one squeeze. Powered by 6 enzymes and surfactants, it fights tough stains effectively while reducing environmental impact with 60% less plastic and 50% less water. EPA Safer Choice certified and free from harsh chemicals, it’s designed for busy, health-conscious households seeking powerful cleaning with a sustainable edge.







| ASIN | B08WV69C9B |
| ASIN | B08WV69C9B |
| Allergen Information | Sulphites Free |
| Best Sellers Rank | #8,499 in Health & Household ( See Top 100 in Health & Household ) #92 in Liquid Laundry Detergent |
| Brand Name | Seventh Generation |
| Customer Reviews | 4.6 4.6 out of 5 stars (7,057) |
| Date First Available | March 1, 2021 |
| Department | All Ages/Unisex |
| Formulation Type | Concentrated |
| Global Trade Identification Number | 00732913449736 |
| Item Dimensions | 2.4 x 3.85 x 8.81 inches |
| Item Form | Liquid |
| Item Weight | 1.7 Pounds |
| Item model number | 0732913449736 |
| Liquid Volume | 23.1 Fluid Ounces |
| Manufacturer | Unilever |
| Manufacturer | Unilever |
| Material Features | Concentrated |
| Material Type Free | Phthalate Free |
| Number of Items | 1 |
| Product Dimensions | 2.4 x 3.85 x 8.81 inches; 1.74 Pounds |
| Scent | Clean Scent |
| Skin Type | All |
| Specific Uses For Product | Machine Wash |
| UPC | 732913449736 |
| Unit Count | 23.1 Fluid Ounces |
T**L
ONE SQUIRT does an Large load, for real!
Best detergent I have ever used, I can’t believe one squirt does a large load - ONE! It has a nice clean lightly herbal scent. I am only usimg tide for rubbing out spots now - happy to have a less “blue” detergent that works!! Very pleased for myself and my hard working guys.
A**R
Great price for non toxuc laundry detergent
Works well. Minimal quantity for great cleaning. Great price for 2. My skin has no irritating. Smells plant base.
J**E
Cleans the Laundry Just Like You Expect
Our clothes come out just as clean as they did with other detergents. I really like that my laundry doesn’t still smell like soap when it comes out of the washer and dryer. I am thrilled to have a small bottle of soap to pour from.
L**_
Good, still needs some tweaks
This is my review after 30 loads: A disclaimer before my review, I was disappointed that they did not offer a 'scent free' option, I choose 'clean' scent as I felt that would be the best solution but that was the first con before I even ordered the product. A bit of background, I always use scent free, hypoallergenic detergent and I have been looking for ways to be more eco friendly without breaking the bank because as much as I love the planet, I am a single pay check household living check-to-check. I previously was using Arm and Hammer Sensitive Skin Detergent and really liked it. However, when I saw this was excited about the slim package and the no mess cap. First impression: when opening my package it had apparently leaked and gotten all over the box. I couldn't find where it leaked from and figured it was just from being on its side. First use: it says drop, it's not. It's a squeeze. It took me a minute to understand this and I was very confused as to why it wasnt stopping after a drop. It does stop it self and it doesnt dribble. Where we are today 30ish load: i find it does an okay job of cleaning, i have a small wash and shouldn't need to use a double dose for anything but find for jeans and towels i do or they dont feel clean. The scent is barely noticeable which for me is a good thing. For those in my household with sensitive skin they haven't noticed a difference between this or the arm and hammer. I will say I do like being able to see into the clear bottle to know when I'm getting low. But it makes me feel like I'm using a lot more laundry detergent than I am. The bottle also continues to leak even standing up. I constantly have soap running down the sides and pooling underneath it and can't figure out where its leaking from. Overall I would recommend this to anyone with small loads, someone doing frequent loads, first time laundry doiers, college dorms, and light messes. I haven't had to fight any tough messes like spaghetti or wine, but again heavy items do need that extra dose of detergent.
A**R
Cleaner than most detergents, love the small self measuring bottles
I have been buying these for about a year and really like the product. This brand generally receives pretty good reviews for being "cleaner" than many other brands that have lots of undesirable additives. I have not had an issue with the cleaning and there isn't really much of a scent to the clothes after washing. What I like most is the small bottle and the fact that it self measures the amount needed. It makes for a less cluttered laundry area. Since our laundry room is right off our kitchen and also serves as a walkin pantry, I like that I don't have a bunch of laundry bottles around and they store on a shelf with no worries about leaking dispensers or heavy bottles.
J**D
Long Lasting Quality Product
I move quite often and lugging around massive jugs of half empty laundry detergent was a headache. I've been using Seventh Generation's concentrated laundry detergent for years now and I not only love the scents and ingredients but appreciate the concentrated formula and smaller plastic footprint. Note: The detergent is CONCENTRATED. If your washing machine does not have a seperate spot for detergent I HIGHLY recommend adding this concentrated detergent after your machine fills with water or you may see concentrated clean spots on your clothing
M**P
This stuff works great
Works great!
J**R
Unpleasant smell
The smell is chemically and unpleasant.
D**B
Absolutely! Living in the UAE Dubai proves to be very hard when you can’t get tide pods clear and free! I decided to try these and found them to be just as good! Glad to have found them!
L**I
My first purchase of seventh generation and a clean detergent. Leaves my clothing smelling fresh and clean. Never felt so chemical free on the clothing I wear and my family.
A**R
Personally just not for me, I ended up chucking them.
J**E
Ce produit enlève très bien les taches. C’est le plus efficace dans les produits naturels que j’ai essayé jusqu’à présent.
A**I
GOOD
Trustpilot
2 days ago
2 weeks ago