Nice 'N Easy Permanent Hair Color, 4R Dark Auburn (Packaging May Vary)

I got 2 products instead of 3, no conditioner.

Love the color, easy to do

This is so pretty AND the touch-up shade by Clairol matches it perfectly. I no longer have to hem-and-haw over the shade and its up-keep.

This is a good product. I never would have ordered it online. I could not find that color. I needed it for an emergency, Getting it Thurs. would have been ok. The fact that it took until late Fri afternoon. It got here too late. I actually got a very similar color someplace else

REALLY LIKED the color immediately after dying.. but after 3 washes, the original color started to fade. I have "dirty" blonde hair naturally, and I wanted to change things up for the holidays. This dyed my hair perfectly. I loved everything about it. Rinsed the crap out of it, water ran clear for a little while before I used their conditioner. Achieved my desired look, I was happy, it was amazing, etc.. Then I started to notice I was still getting color in the next few washes.. not much, just enough to tint the water.. Then I noticed the color at the ends of my hair was lightening back to my natural hair color. So now, for the holidays, I have dark auburn roots, but dirty blonde tips, with the color fading in the middle. I even double checked the product to make sure it was permanent and not temporary.. 5 stars for the hair color itself, but 3 stars for permanence.

Gorgeous color and easy to apply!