Terri AginsThe End of Fashion: How Marketing Changed the Clothing Business Forever

The book is great but I received it in a bad condition.

I ordered a new book and I got one that is broken.

If one day i'm ever fortunate enough to teach a class on fashion, It doesn't actually matter which subject or maybe start up or designing in fact any area of fashion, this book, along with the jimmy choo story, dior by dior, black is the new green, (both of them) and the luxury strategy are essential reading before I can take you seriously. I'll add in CHANEL just for extra measure. If you want to run a fashion house these books bascially give you the blue print of how things work.This book gives you the mix of information and sass.

Fantastic book about the commercial history and the business of fashion as a whole. The author provides a collection of brief historical accounts of all the major brands and labels: how they came to be, a brief introduction to each designer, and how and why they succeeded, or failed, in the market. Following that, the book also covers the retail side: shift from boutiques to large retailers, to discounters (Target, Walmart), and how each designer dealt with the continuously changing landscape of how clothes are sold and marketed (e.g. role of Hollywood, TV, celebrity endorsements, and so on).Finally, the book covers the 90's craze of fashion IPOs and their outcomes - mixed results, to say the least! As a bonus, the book sprinkles financial and performance figures throughout all of the different chapters. In short, this is a great one-stop-shop overview of the business of fashion - worth checking out even if you're not in the field.My only remaining wish is that I would love to see an update to the book! A decade has passed, and I'd be curious to see how the landscape has changed since, as it surely has...

A very good read; fun, funny, easy to read. Interesting for the amateur fashionista, those working in the industry or simply those of us living in the industialized world and who wonder why "la mode" has become so boring where eveybody looks the same. Ms Agins explains why.