Digital Dreams: The Work of the Sony Design Center Paperback – 4 Sept. 1999

What can I say, this book is truly fascinating. As a technology, and consumer goods enthusiast, I have always raised questions regarding the thinking behind some of the products that are on the shelves in shops. This book goes to answer some of those questions.This title is an excellent book highlighting the background of some of the products Sony has produced. The author shows the thinking behind the well-known Sony products such as, the Walkman, WEGA TV, MiniDisc, HandyCam, PlayStation, VAIO, etc.. showing the concept and evolution of those products.The author also introduces the reader into the thinking behind these products and why those products have been designed as they have. The book is presented really well, with colour concept sketches, computer images, historical reference, evolution of the products, advertising and just well written text.Sony have always maintained to be the company which brings you innovative products with sharp industrial design elements.This book just goes to highlight this and takes the reader directly into the 'thinking' behind the stage.This book is ideal for those who appreciate technology and those who are into products & design.