If i'm using on (bleached) platinum blonde hair do I still need the developer?

Yes, you will need a 10 volume developer, but your processing time might need to be shortened to avoid your color going too dark, unless that is what your desired goal is. I really like the Ion 10 Volume Developer for Sensitive Scalps, it never causes my scalp to sting or itch. I hope this helps, happy coloring!

what is the ratio to the developer 1 to 1 or 1 to 2 part developer?

If you’re dying your hair normally, it’s one part hair color to two parts developer. But if you want to cover white hair, then the ration is 1 to 1. I have a lot of white hair, and this hair color covers it very well. However, each time I wash my hair, a little bit of the dye fades. I wash my hair every day, and dye it once a month. By the end of the month, my white hair is light brown.

I don't understand from this description what the product even is. Is it the tube of color? The developer? Both?

It is the tube of color. You will need a 10 vol developer.

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Ion Intensive Shine 7N Medium Natural Blonde Demi Permanent Creme Hair Color 7N Medium Blonde

Product ID: 309496577

Details

Brand
ION
Colour
7N Medium
Item form
Cream
Package information
Tube
Product benefits
Nourishing

⏳25-min quick full cure

✨Fade-resistant brilliance

🌿PPD-free botanical formula

Description

💇‍♀️ Unlock your hair’s true shine with science and nature combined!

NOURISHING BOTANICAL BOOST - Infused with Hyaluronic Acid, Argan & Pequi Oils to strengthen and hydrate hair from root to tip.
FAST FLEXIBLE APPLICATION - Achieve stunning results in just 25 minutes, compatible with chemical relaxers and permanent waves.
VIBRANT LONG LASTING COLOR - Experience intense, fade-resistant medium blonde hues that keep your look fresh and radiant.
SALON QUALITY IONIC TECHNOLOGY - Advanced micro-pigmentation penetrates deep for rich, luminous color and maximum light reflection.
100 GRAY COVERAGE WITHOUT DAMAGE - Seamlessly blend and cover grays with a gentle, ammonia-free formula that respects your hair’s natural pigment.

Ion Intensive Shine 7N Medium Natural Blonde Demi Permanent Creme Hair Color delivers a luxurious, ammonia-free formula that provides 100% gray coverage and vibrant, fade-resistant color. Enriched with nourishing botanicals and advanced ionic micro-pigmentation technology, it strengthens hair while enhancing shine. Designed for quick 25-minute application, it’s compatible with chemical treatments and ideal for professionals seeking salon-quality results at home.

Specifications

ASIN	B004FW0FS6
ASIN	B004FW0FS6
Best Sellers Rank	#70,462 in Beauty ( See Top 100 in Beauty ) #932 in Permanent Hair Color
Brand Name	ION
Color	7N Medium Blonde
Container Type	Tube
Customer Reviews	4.3 4.3 out of 5 stars (78)
Customer reviews	4.3 4.3 out of 5 stars (78)
Date First Available	3 June 2015
Full Cure Time	25 Minutes
Global Trade Identification Number	05033102914963
Hair Color Permanence	Permanent
Hair Type	All
Is Discontinued By Manufacturer	No
Item Form	Cream
Manufacturer	Arcadia Beauty Labs LLC
Manufacturer	Arcadia Beauty Labs LLC
Manufacturer Part Number	PF005239
Manufacturer reference	PF005239
Material Features	Sans ammoniac
Material Type Free	Ammonia Free
Number of Items	1
Package Dimensions	16.61 x 4.7 x 3.4 cm; 100 g
Product Benefits	Nourishing, Strengthening
Recommended Uses For Product	Hair coloring, Touch-ups
Suitable Hair Color	Medium Blonde
Unit Count	2.0 Ounce

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