For the “Air Rise” one, it is a pale green color as far as the hair rubber looks. But once you use it by rubbing a little on your hands, then proceed to apply to the hair, the color disappears and blends with your hair. It’s a good product. I definitely recommend.

Is this company cruelty free?

It doesn't explicitly say on the product or their website, so I would assume no just to be safe. I also recommend reaching out to their customer service team, which you can do from this link: https://www.mandom.co.jp/en/customer/ (there is an email form towards the bottom of the page)

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Air Rise

Product ID: 32347390

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Details

Product Benefits
Volumizing
Hair Type
All
Material Type Free
Paraben Free
Scent
Clear floral
Liquid Volume
2.8 Fluid

🌱Paraben-free formula

💨Ultra volume boost

🇯🇵Authentic Japanese quality

Description

🌟 Unleash Your Hair's Potential!

RELIABLE HOLD - Enjoy a solid styling power of 7/10 for all-day confidence.
GLOBAL QUALITY - Experience the excellence of Japanese hair care innovation.
ELEVATE YOUR STYLE - Achieve a voluminous look with a light, soft finish.
CLEAN BEAUTY CHOICE - Crafted without parabens for a healthier hair experience.
VERSATILE FOR ALL LENGTHS - Perfect for medium-short to medium-long hair.

GATSBY Moving Rubber Air Rise Hair Wax is a premium styling product designed to create ultra volume with a light, soft finish. Ideal for medium-short to medium-long hair, this paraben-free wax offers a reliable hold of 7/10, ensuring your style stays intact throughout the day. Made in Japan, it combines quality and performance for the modern professional.

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