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B**M
I would read it again
I am not the best reader but this book truly got my attention, the way it is written, it’s easy to ready - it is light and educative, I personally enjoyed everything including the perfumer of course and his perspective, it inspired me a lot and I would read it again.I like that the book was not too long and he didn’t try to drag information like many writers do to sell big book.
J**R
behind the veil of mass market perfumery
A great book on how the author got his start in perfumery and a good breakdown on how he came up with the ideas of some of his most popular fragrances. I've read some of the other reviews that I guess expected a book on how to start making perfume but that's not possible in a relatively short book especially when you are looking into using synthetics along with naturally derived ingredients. It's not a science book it's an artist explaining his own process. Near the end of the book he devotes a few chapters explaining how a finished product makes it to your local department store shelf which is also pretty fascinating. If you are looking for a "How to make perfume" book this isn't it but its an amazing book regardless.
M**T
Good introduction to perfume making and selling
An introduction to the history and business of creating and marketing perfume and related fragrance products. Each of the chapters is short and summary in nature. The author sacrifices technical detail for scope. On balance, and given that his readers know little to nothing of the subject (or of organic chemistry, etc), he does a good job pulling all the threads together. If you are curious about the science, art, and business of perfume making and selling, this book is a good beginning.
E**L
This is how they do it
I love this book it puts me in the game with the pros. I really get where this is coming from
A**.
Excellent book for Those wishing to learn the art of Perfume
I believe many of the negative reviews for this book are due to a misunderstanding of its purpose. Jean-Claude Ellena is sharing his vision with us. He is letting us into his creative process, so that we might see what being a perfumer means to him. It is like Monet sharing his methods and the thinking processes he uses with us. any artist knows that true art is more than technique.. Understanding that perfumery is not merely technical, but art...art with the intangible, is what is being premised. There is much to learn here. I also believe that this was written in a humble manner. No where did I see arrogance of a preference for all things French. Many of the classic perfumes he mentions here are French...try to name some early classic perfumes that are not. It is a lovely, lyrical book. Other than the charts not showing properly on the Kindle version I bought, it is well translated and I didn't really notice any editing problems. If you are looking for dirt and gossip about the world of perfume, this is not a book for you. If you want to see into the mind of one of the world's greatest perfumers, buy it. You won't be disappointed!
L**S
Not very informative
I was hoping this book would break down more what I would need to know to begin my own perfume creating journey. This book is more of a memoir by this gentleman. I also dislike that he basically suggests you don’t have “good taste” if you don’t like the classics, such as Chanel No. 5 and Opium. I had been told from multiple sources that this is a must for an aspiring perfume maker, but in my opinion it is not.
C**A
Great Book To Introduce You To Perfumery!
This was required reading for a program at work (fragrance house), and i loved it ! Super light read; you'll finish in a day or two max.I felt it gave a great overview of the industry and the history of perfumery, highlighting key perfumers & fragrances. Impressed with its overall relevance, considering it’s over 15 years old
S**A
You Will Read it Over and Over!
This book is a must have for anyone working with scents. It explains how to create, not what to create. In other words, there are no ready made formulations. The insights will help you understand how to create a signature scent. I had several "a ha" moments. Well get the book, you'll see. Oh one more thing, the book explains how to get to know your inventory.
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