As a leader in salon quality products Nexxus has progressed one of its topselling collections color Assure to incorporate learnings from science and nature and introduce new products with a new look Nexxus color Assure Shampoo has been specially designed to help extend color vibrancy for longer Formulated with our exclusive PROTEINFUSION blend this sulfate free shampoo cleanses color treated hair while enhancing its vibrancy After using Proteomics studies to examine hair damage at the molecular level Nexxus scientists found that the main cause of color loss and dullness happens the moment hair is colored Our scientists have developed a oneofakind PROTEINFUSION blend infused with Elastin Protein and Quinoa along with other ingredients to create color Assure formulas that result in longlasting color vibrancy for up to 40 washes Our color Assure range includes new formats that create an optimal regimen for color care making it easier for people to help keep their color looking vibrant for longer The range includes a shampoo conditioner cleansing conditioner purple shampoo for blonde and silver shades and a deep treatment masque At Nexxus we know that hair is made of around 90 proteins which is why we use advanced scientific methods to identify the protein needs of each hair type We create customized formulas with proteins to bring your hair back to life Usage Apply the shampoo to wet hair Lather Rinse Follow with cOLOR ASSURE conditioner
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