Humorvolle Kommunikation bei Serviceversagen: Eine empirische Analyse der Wirkung von Humor auf Konsumenten infolge aufgetretener Service-Fehler (Forschungsgruppe Konsum und Verhalten)

Name: Humorvolle Kommunikation bei Serviceversagen: Eine empirische Analyse der Wirkung von Humor auf Konsumenten infolge aufgetretener Service-Fehler
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