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✨ Your skin’s new BFF for flawless, glowing confidence!
PURITO Cica Clearing BB Cream #13 Neutral Ivory is a lightweight, vegan, and cruelty-free BB cream that offers buildable medium coverage with a natural dewy finish. Enriched with soothing Centella Asiatica Extract and hydrating Panthenol, it protects and preps the skin barrier while delivering a smooth, radiant complexion suitable for all skin types. Packaged sustainably, this fragrance-free formula is perfect for professionals seeking a clean, effective, and skin-friendly foundation alternative.











| ASIN | B09KC1F4V7 |
| Additional Features | Lightweight, non-irritating formula with soothing and moisturising ingredients |
| Age Range Description | Adult |
| Best Sellers Rank | #19,776 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #13 in BB Facial Creams |
| Brand Name | PURITO |
| Color | #13 Neutral Ivory |
| Container Type | Tube |
| Country as Labeled | United States |
| Coverage | Medium |
| Customer Reviews | 4.2 out of 5 stars 4,558 Reviews |
| Finish Types | Cream |
| Item Form | Cream |
| Manufacturer | HINATURE Inc. |
| Manufacturer Part Number | LHB-PU0093 |
| Material Type Free | Fragrance Free, Essential Oil Free |
| Model Number | MJ002 |
| Number of Items | 1 |
| Package Information | Tube |
| Package Type Name | Tube |
| Product Benefits | Hydrating,Smoothening,Softening |
| Recommended Uses For Product | Sun Protection, Even Complexion |
| Skin Tone | All |
| Skin Type | All |
| Specialty | Vegan |
| Unit Count | 1 Fluid Ounces |
P**E
Blown away, looks like skin!
Cons: I'll start with the only con which is their limited shade range. However I'm lucky to have found a great shade match. I'm wearing 21, which is a light true neutral beige color. I feel a lot of the review photos do not do this shade justice as it looks a lot less grey dry vs wet. Sure it might look ashy on some people but if you're very cool to neutral and beige like me and everything seems too orange, yellow, or pink then try this out. Some of us have grey undertones ya know. Know your skin color theory! Coverage: this actually has good coverage for a bb cream. It's definitely buildable. I'm only wearing one layer in the photo and my freckles are slightly coming through. I would say it's medium coverage. Texture: this gives a skin like texture. It is the best foundation I've own, I don't even need a primer. It doesn't highlight my dry spots or enlarged pores. I have some fine lines around my mouth and it doesn't settle. Ive heard it works well on oily and dry skin. I have combination... Update! My 60 year old mother tried this in shade 27 and this looks great on her mature skin. We used the finger method to blend out. She is Afrolatina with light warm caramel skin. This was a good shade for her. Note for oily people: just updating my review because I used this product in a tropical climate. In tropical climates my skin becomes more oily. However, I still liked this bb cream! It gives me a healthy glow, it stayed on through the sweat even though I had no setting powder. I also am updating this review with a photo of me in the tropics. Remember folks the finish is dewy like most Korean skin products. Saw someone say it's not for oily people but I think it depends more what type of finish you prefer. I agree if you are a matte girly this product may not be for you. Overall this is the best bb cream and foundation Ive ever worn. It performs better then expensive brands like Nars and Armani for me. For the price it's worth a shot. Just please make more shades so I can recommend this to my friends!
R**O
Believe the hype
I’m 37 and I’ve never been a big full coverage girlie. I’ve always preferred a more sheer coverage with glow. I usually achieve this by adding a moisturizer with SPF to a foundation because I’ve never found a BB cream or anything that has the coverage, shade, texture and SPF that I prefer. Until this. I have light skin, pink/cool undertones with a lot of redness. The color 15 Rose Ivory has been the best color match I’ve ever gotten maybe ever. It doesn’t try and just cover up my pink undertones. It covers the red without looking fake over the natural color of my skin. The coverage is SURPRISING for something that isn’t a full coverage foundation. I only needed a small amount and it covered my face. I use it with a glow primer to give it a little more moisture and slip on my skin as my skin is dry but also super breakout prone. I adore this stuff and I’m so mad it took me this long to try it. It feels calming and it washes off easily with a double cleanse. It doesn’t look cakey at all on me it looks super natural. I am so glad I tried this. I realize everyone’s foundation and skin needs are wildly different but for me this is perfection. If you find it drying at all try with a glow moistening primer and a mist/spray like Glow Recipe, Farsali Tose gold mist or Pixi Glow Mist. All of those helped to give it that little bit of hydration my skin needs. I imagine for anyone with oily skin this would be a dream. I couldn’t be happier with this. The color match alone, but the add the coverage and texture is just everything I wanted. I don’t think I’ll be wearing anything else daily.
C**S
Very matte and opaque
I was looking for a less expensive alternative to the Dr. Jart product, and ideally better tone matching. After trying eight different products, this is the closest dupe in that it has higher coverage. However the finish is not dewy at all, but very matte with an almost claylike finish more like full coverage foundation. While it doesn't draw tons of attention to dry patches, large pores, or texture on my mature, yet still mercilessly acne-prone skin, it doesn't blend imperfections as well as the product I'm looking to replace. Since I use tretinoin and can occasionally get a little bit of dryness or flaking, many products tend to highlight that, or are so sheer they are not useful for evening out my skin tone, but this one is more opaque. It doesn't have as pearly a finish as Dr. Jart or, say, glow screen. If you want that super dewy finish and don't need a lot of coverage, I just tried the Elta MD and it has a very sheer finish and lots of pearlessence. Too sheer for me but may be your jam. It's maybe two shades darker than these two shades but since it's sheer, it doesn't matter much. From the product listing, I really couldn't tell which shade was right for me. I have peachy undertones to my skin, and the light beige looked almost gray in the listing photo. In fact, it really is very cool--almost ash--but that cast is less obvious once you blend a bit. The other shade I ordered, neutral ivory, is a lot peachier, and somewhat pale. If you have very light skin, both of these may be just a bit too dark but if you're light medium, they may fall on the fair side. They look darker squeezed from the tube than they do once rubbed in. The underlying zinc seems to emerge a bit more once in use. Darker or more tan skin colors could probably still get away with these shades, but the opacity of the product does mean it can shift your skin color. If your skin is more like caramel or almond tones, definitely try one of the deeper shades. My skin is sort of a tan version of fair, and both of these are a hair too light even for my winter skin. The light beige is best if you want to neutralize warmth in your skin. It has none! I've taken some pictures to show what it looks like IRL in the hopes it helps, since I really couldn't suss out the right shade from the pics. One pic is squeezed direct from tube, the other is blended a bit. In both pictures, the top is number 13 neutral ivory, and the bottom is number 21 Light beige. Hope it helps somewhat!
C**W
Love it on my acne prone skin!
Got the shade Neutral Ivory and I have rosacea an acne but neutral undertones. Was shocked how much I liked this. I saw some videos on it but I am a skeptic because I have really sensitive acne prone skin. This product looks so good on the skin. It definitely helps cover the redness in my cheeks. It’s more full coverage than I was expecting but I’m not mad about it. Sometimes I use it instead of concealer because it covers pretty well. It doesn’t feel sticky at all and goes on really easy. I would say a little goes a long way for sure but it’s also very buildable. I like that it’s almost skin care and makes me feel better about wearing makeup for work everyday. Like I said I have very sensitive acne prone skin and I have been using this consistently for a month now and it has not broken me out or cause any irritation which is such a win! It has a dewy finish so it looks very skin like when I’m done with all my steps. Will be repurchasing and keeping this as a stable in my makeup bag!
K**A
Light BB cream but doesn’t correct much
I really wanted to love the PURITO Cica BB Cream (#13 Neutral Ivory), but it’s just okay for me. The texture is nice and it spreads fast, absorbs well, and feels lightweight—no dryness. As a BB, it slightly evens the tone, but it doesn’t correct: my red spots still show through even with a second thin layer. On my skin you can also tell there’s product—more like a light foundation than an invisible BB. By midday the redness peeks through again. The good part: comfortable to wear and fine for a quick, natural look. The downside: coverage is too sheer if you expect any real correction. If you need hydration and a soft tint, it might work; if you want to cover redness or blemishes, look for something with more coverage.
Y**Y
Holy Grail BB Cream – Perfect for Fair Cool Toned Skin
I love this BB cream! I’ve been using it for over two years, and even though I own other foundations and BB creams, I always reach for this one. The color match is perfect for me — I have fair, cool-toned skin and use the #13 Fair Ivory shade. It looks natural, not cakey, and doesn’t settle into lines. Plus, it’s hydrating, so I don’t even need a setting powder. The texture is lightweight and smooth, making it feel like you’re wearing nothing at all. It gives my skin a healthy, fresh look. If you’re searching for a BB cream that enhances your skin without feeling heavy, this one is definitely worth a try!
F**M
Outstanding on mature skin
I'd heard great things about this Purito BB Cream, that it was hydrating, had great coverage, lasted a good long while, etc. Typically, I use a dampened beauty sponge or sometimes a foundation brush to apply my foundations/BB/CC creams, but I just used my fingers when I tried it today for the first time. It spreads beautifully and evenly, covered my sun spots and discoloration, didn't gather in my lines and wrinkles (67 years old, dry sensitive skin and yes, lines and some wrinkles), basically everything good I'd heard and more. My complexion looks dewy and glowing, it's so easy to apply, and although at first when I squeezed it out of the tube the color looked a little dark for my fair skin (for reference, I use Estee Lauder shade 1C1 cool bone, or L'oreal Age Perfect serum foundation in Rose Ivory #15), once it spread, the shade was just about perfect. This is a beautiful BB Cream with great coverage, good skincare ingredients in it, moisturizing (more moisturizing I think than the Missha BB cream), sun protection, and the price is right. I highly recommend and will continue to purchase!
S**O
Versatile & Buildable
Make up, especially any sort of foundation, is hard to review. There's so many factors like the person's skin type and concern, the preference on coverage, sensitivity, etc. But I felt compelled to write a review for this product because I definitely think it's worth giving a try, especially for the price. The Deets: I take really good care of my skin but don't have great genetics. My skin is prone to breakouts, has large pores and I have fair skin with some acne scarring. I also have combination skin and I do have some fine lines starting to show, along with hereditary dark cricles. I recently switched all my skincare and make up to cleaner brands but they are usually expensive so I wanted to find something less costly. This product doesn't have any parabens, phthalates, perfume and says in the description it's free from other harmful ingredients. So I felt like that's good enough for me. I like a medium natural coverage, that's slightly dewy. This foundation is extremely dewy. Since I like mine not quite as luminous, I usually set it with a translucent setting powder and with my natural oils from my skin, it works out to the perfect balance. It also covers my dark spots and dark circles really well. I start with a mineral primer. Then I use a damp beauty blender to apply it. After applying I let it sit for a minute or two, then if I need any additional coverage I'll add a little more, or add a serum based concealer to help with any imperfections it didn't cover. Then I add my setting powder. I'm also able to apply other make up with this BB cream. I just do it after the setting powder so the foundation doesn't rub off with my make up brushes. Without setting powder, this BB cream would transfer very easily, so be aware. I can add blush, mascara, eye shadow, the whole nine years, or just go with the BB cream and some mascara. The coverage works well either way. It is a small tube so I was worried about that, but even using it every day, it usually lasts a few months. There is a limited range in colors unfortunately. The #23 natural beige works well with my natural fair skin. It's slightly pink on me and a little darker (I have neutral undertones), but it adjusts fine with the setting powder. In the summer when I use my self tanner, I ordered the #27 sand beige, which was a little dark and on the yellow side but I just add a couple of drops from the lighter shade and it ends up matching well. It looks like the #27 isn't currently available to purchase though. So I'm not sure what I'll do if they don't get it back in by this summer when I start tanning again. I posted pictures of me without the make up, with just the foundation, and a full face of make up with the BB cream as my foundation, all in color #23, no filter. I haven't noticed any pilling with my skincare products. It hasn't cause any breakouts and I've been using it for about a year now. It only looks cakey when I apply too much setting powder so I make sure to good light and blend. It can crease a little in the lines under my eyes but I just apply my setting powder a certain way and that helps avoid it. But I don't notice it settling into any other fine lines. If I use a super dewy primer or serum first, it can start to separate after a while in certain spots. I think because of all the oil. But if I don't use a primer or use a more mineral matte primer first, I don't have that issue. It feels pretty lightweight if you're used to having used heavy foundations in the past. If you don't wear make up, then it might not feel as lightweight. But for me, I think it's very lightweight. Overall for the cleaner ingredients, the price point, and the decent coverage while still looking very natural, I think this product is worth buying. If they expand their range in colors, or get the #27 back in stock, I'll continue to buy and keep this as my main foundation.
P**C
Très bien
Crème efficace, ne dessèche pas la peau. Bonne couvrance
N**.
Seit Jahren mein Favorit
Leichte Deckkraft, super aufzutragen, setzt sich nicht unschön ab und hat ein ganz tolles glowy healthy finish. Fühlt sich auch einfach gut auf der Haut an als hätte man nichts drauf.
A**E
Schöne Creme!
Sehr schön formulierte getönte Tagescreme, liebe sie.
M**.
Aspecto natural ,unifica el tono de piel
Es una crema ligera, se extiende muy bien y el resultado es natural , cubre imperfecciones y deja un tono uniforme . Disimula bastante bien las manchas . No tiene perfume. Yo la uso sobre la hidratante o el protector solar 50 pero supongo que también sola va muy bien por la textura que tiene.
C**E
Mi bb cream favorita
Me gusta mucho esta bb cream de purito. Permite que mi piel respire, soy morena clara con un subtono amarillo y este tono resultó perfecto para mí. Fácil de difuminar, la piel se ve saludable, deja un acabado un poco glow, no acartonado, fácil de retirar con agua micelar. A veces la uso con polvos compactos para dar un mejor acabado si es que quiero pulir más mi maquillaje, pero en general es mi producto favorito para el diario por encima del serum con color de loreal porque tiene una cobertura mejor y natural. Probé la nueva versión de esta bb cream (wonder relief) y la odié, me cuesta quitármela con desmaquillante, un poco pastosa, de muy alta cobertura, sin pensarlo dos veces me quedo con esta versión por siempre.
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