SoftSheen-CarsonDark and Lovely Color-Gloss Ultra Radiant Color Crème, Golden Brown

I am not a beautiful woman of color. I am what cosmetic companies refer to as ivory, or what I call choosing between getting skin cancer so my legs are dark enough to be acceptable for shorts or wearing long dresses and pants all the time. I choose to cover up. However, I absolutely love this hair dye. It is so hard to find a true black on the market nowadays. Splat makes one but it's very runny and I prefer to use a coloring kit like this, which is thicker and easier to apply and rinse out. The color came out beautifully. I finally have the true rich black color I've been looking for and my hair is soft and shiny. If you have very long or long and thick hair, however, you'll need two boxes for full coverage. Still, even with two boxes it's a steal compared to what I've had to pay a salon for the same results. Definitely worth every penny and then some.

It covers the gray and makes your hair look so beautiful and healthy

I really liked the color, it looked so natural.

I dislike this product. It was a complete waste of my money. I have been colouring my hair for ages and never have I used a product that did not work. The colour was not activated. The entire hair looks like black and brown mud. This colour even changed the highlight to the ends of my hair. I am hoping for a refund of my money. I would not recommend this product to anyone. The manufacturers need to be ashamed of themselves and do better. Very disappointed! No Stars!

I bought this for a replacement for my old Clairol Natural Instincts, which switched formulas. The Dark and Lovely was a good choice. I was looking for regular semi permanent hair dye with full grey coverage and no ammonia. This delivered! The conditioner smells amazing like coconut. I will buy again. I will also add that I am Caucasian and this product worked great on my hair.

It was old abd clumpy, afraid to use on hair. Threw it in the trash.

I purchased two. One box had two items that’s appeared to be gloves. It must have been a factory error... only two pieces NOT a Pair Of gloves were attached.You must have gloves to use the product. I had a back up pair thankfully. Check your box first!

Been using for a year. Like so far.