Copywriting for the Electronic Media: A Practical Guide

Needed this book for a Communication college level class.Very clean, detailed and fun book with interesting facts.Learned a lot from book and passed the class with an A.Thanks.

I'm always looking to improve my copywriting. This came highly praised. It's a total waste of money. The exercises are lame unless you've never written copy before. The content is outdated already and a lot of it can be found written better and up to date online. Worst of all you buy a pig in a poke. Mine came with a "Can't be returned unless in shrink wrap" label from LowPricedTextBooks. Complete waste of money. Amazon shouldn't allow buyers to get conned by people like at LowPricedTextBooks. What happened to the return guarantee?

Great quality and got it on time/ as expected

I'm really enjoying this book it's helping me to understand my class assignments. It's a great book to read. I would recommend this book to anyone who has a business and want learn how to write a commercial.

Outdated material and way overpriced. Bought it used and saved a ton of money.

A little expensive, but nice general tips.

The product arrived within a week of being ordered. Some of the best service that I have ever received! Keep up the good work!

Great textbook rental service. This book was very helpful in me getting an A in my class!