Michael Tapes Design WhiBal G7 White Balance Studio Card

I'm very happy with this WhiBal card. It's extremely easy to use, portable enough to take anywhere my camera goes, and has made a big difference in color balancing. I used to spend lots of time tweaking in-camera and in post editing to try and match the colors I was seeing before they were shot with my camera. Now, I can honestly say, the time spent doing the above is minimal. There are so many products, from very cheap (from coffee filters to playing "I spy something white") to very expensive contraptions claiming a white balance experience so incredible you'll feel like a York Peppermint Patty from the clean, clear cooling effect. I figured I'd meet somewhere in the middle and invested in a professionally designed device with clear instructions, a professionally presented website, and a lot of positive reviews from people who have actually purchased and used this item. After using the WhiBal card, I am glad I did not over-buy a more sophisticated product that may be excellent, but would be overkill for what I needed. I'm also glad I didn't just settle for utilizing a vagrant white target I could try and balance my colors on. I plan on buying the smaller card I can keep in my wallet for those spontaneous shots my studio card isn't invited to. I haven't been in the dslr arena very long, and I don't profess to know everything about digital photography, but when I do drink beer....I prefer Dos.....Oops....I'll just close by saying this white balance card is excellent, and I couldn't be happier.

It is of the right size, easy to carry, provides perfect white balance. True it is expensive, however you get what you paid for. When recording or shooting for an important event or of lifetime opportunity, correct colour reproduction is critical. I consider it is the money well spent.

The item was wallet size I didn’t see that in description therefore it was overpriced

If you have advanced far enough in your photography or videography to realize AWB hardly ever produces good results, you need WhiBal! It is so much faster to get the colour right at the time of shooting than trying to figure out what is wrong with your colour in editing. I prefer the studio size in the field. It is still pocket sized.

All in all this product will help your photography. It fits into larger pockets easily. It is a great help in setting post production white balance and levels. When shooting candids or fast changing scenes such as children, I find it helpful to come behind and take a quick shot of the WhiBal card in the location of the now finished action. While that may not be a textbook move it gives me a much better stating point reference for post processing. I have been satisfied enough with this card that I am thinking of getting a smaller WhiBal card for my compact camera. For further details read on: The WhiBal G7 is a good tool for post production, software editing. The white and black reference help for adjusting Levels. The neutral color of the card itself is a good enough reference for adjusting midtones. I say "good enough", because midtone adjustment can be very subjective. As for RAW editing of white balance I have found that the eye dropper picks on the card in the same file image will yield different results with each pick. The variance of picks is not huge, but it is something to keep in mind when editing. I don't blame this variance on the card. However, this does make a good lesson for demonstrating the subtle differences in light and the stacking of tolerances between lens, sensor, software, and everything else before, after, and in between. While 3.5" X 6" is a decent size, I usually find it to be too small to fill the frame when attempting to set in-camera, custom white balance without casting a shadow from me or the camera lens. Obviously, this is partly due to the choice of lenses that I use, shooting distance, and light source location. That being said, when I have been in tough lighting situations such as snow, I do my best to get a custom white balance set using the WhiBal, because even though the setting is only good for that one spot at that one time, I believe that I get a closer setting to reality than the camera can get. Also, that custom setting coupled with some WhiBal card shots really speed up post processing.