Marketing Management, Global Edition

The book is an excellent resource for students beginning their journey in the field of marketing. The language is clear, accessible, and easy to follow, with plenty of practical examples that help illustrate and reinforce the concepts. On a separate note, the delivery was flawless—even all the way to Colombia, everything arrived perfectly.

Kotler has been publishing marketing works for over 57 years. That is more than half a century of being the father of marketing, spreading knowledge so that we can become better professionals. In its international edition, together with Keller and Chernev, they present the concepts that, when applied, will help you successfully manage a marketing plan and department for your corporate or personal brand.

Complete fundamentals with new examples

Just in time inventory. Shipping containers. Yes, both of these supply chain topics garnered a paragraph or two in this book. Why? The same reason this textbook is twice as long as it should be. The authors took every opportunity to squeeze in unnecessary content, primarily in the form of examples. Every bullet point or item in a list doesn't need a real world example. You can just define the terms and not have readers skip each of the one or two sentence references. You're industry experts, no need to tell me Coca-Cola did it, or Walmart, or Apple, or Google, or Amazon, or Procter and Gamble. Yes, these companies were successful at various tactics, but using them as prime examples results in the reader saying, "well of course, they are a multi-billion company in a fiercely competitive age". Does the tactic still work though?

Excellent text book as usual Kotler and team.

The theory in this book outlines the “deep magic” of marketing theory as a global principal of total business process design. It speaks of abstractions about communication between stakeholders (including vendors and employees), as well as the (highly necessary) codification of a uniform message. But it won’t help you figure out how to do a better job competing on Instagram. It’s way too abstract than that - even if, yes, you’re “really, really smart.” Analogously, this is a book about music theory, not guitar or piano. It’s not even about rhythm (logistics), it’s about sound, and vibration. Go get a book like The One Page Marketing Plan. You’re welcome.

Very knowledgeable and insightful

spectacular marketing material for everyone student and self development

Le tarif de ce livre en version Kindle est de 41,08 mais attention vous ne pourrez pas lire ce livre sur plus de 2 appareils : votre iphone, votre ipad mais pas votre Mac. C'est un scandale vu le tarif de la version kindle de limiter l'usage de cet ebook à 2 appareils. 0/5 à l'éditeur.

The marketing theory is well matched to the practical business world. The used examples are meaningful and the impact of digital technologies on marketing is perfectly ingrained in the literature too.

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