Cica BB Cream #15 Rose Ivory for Sensitive Skin, 1.01 fl.oz | Vegan BB Cream, Tinted Foundation, Cruelty-Free, Natural Coverage, Korean Skincare

I’m 37 and I’ve never been a big full coverage girlie. I’ve always preferred a more sheer coverage with glow. I usually achieve this by adding a moisturizer with SPF to a foundation because I’ve never found a BB cream or anything that has the coverage, shade, texture and SPF that I prefer. Until this. I have light skin, pink/cool undertones with a lot of redness. The color 15 Rose Ivory has been the best color match I’ve ever gotten maybe ever. It doesn’t try and just cover up my pink undertones. It covers the red without looking fake over the natural color of my skin. The coverage is SURPRISING for something that isn’t a full coverage foundation. I only needed a small amount and it covered my face. I use it with a glow primer to give it a little more moisture and slip on my skin as my skin is dry but also super breakout prone. I adore this stuff and I’m so mad it took me this long to try it. It feels calming and it washes off easily with a double cleanse. It doesn’t look cakey at all on me it looks super natural. I am so glad I tried this. I realize everyone’s foundation and skin needs are wildly different but for me this is perfection. If you find it drying at all try with a glow moistening primer and a mist/spray like Glow Recipe, Farsali Tose gold mist or Pixi Glow Mist. All of those helped to give it that little bit of hydration my skin needs. I imagine for anyone with oily skin this would be a dream. I couldn’t be happier with this. The color match alone, but the add the coverage and texture is just everything I wanted. I don’t think I’ll be wearing anything else daily.

I'd heard great things about this Purito BB Cream, that it was hydrating, had great coverage, lasted a good long while, etc. Typically, I use a dampened beauty sponge or sometimes a foundation brush to apply my foundations/BB/CC creams, but I just used my fingers when I tried it today for the first time. It spreads beautifully and evenly, covered my sun spots and discoloration, didn't gather in my lines and wrinkles (67 years old, dry sensitive skin and yes, lines and some wrinkles), basically everything good I'd heard and more. My complexion looks dewy and glowing, it's so easy to apply, and although at first when I squeezed it out of the tube the color looked a little dark for my fair skin (for reference, I use Estee Lauder shade 1C1 cool bone, or L'oreal Age Perfect serum foundation in Rose Ivory #15), once it spread, the shade was just about perfect. This is a beautiful BB Cream with great coverage, good skincare ingredients in it, moisturizing (more moisturizing I think than the Missha BB cream), sun protection, and the price is right. I highly recommend and will continue to purchase!

Not advertised as a sunscreen, but it has several ingredients in it that are typically associated with sunscreen. I'm unsure it has enough of the "good" ingredients for it to noticeably improve your skin. However, coverage is very decent for a tinted moisturizer, and finding a pink based tone is difficult in most brands. Bobbi Brown says that's because only 1% of women need a pink tone, but when you're out in the sun, it's normal to turn pink, not yellow. It won't fully cover acne, but it helps even things out. With concealer and powder on top, it looks like you're wearing a light to medium foundation. No cakeyness that I noticed; it won't emphasize your pores. Don't expect a miracle, but for the price point, you could do far worse.

I’ve been using the PURITO Cica Clearing BB Cream in Rose Ivory for years, and it’s one of the only products I always reorder. The shade blends seamlessly into my skin, giving natural, buildable coverage that evens out tone without feeling heavy. I also love that it’s vegan, cruelty-free, and packed with skin-friendly ingredients—it feels more like skincare than makeup. It’s lightweight, calming, and leaves a healthy, natural finish every time. A true staple in my routine!

Not sure why the ratings are so low on this, I really love it. The key is finding the right shade, if you’re light skinned and have redness, Rose Ivory is probably it. I also had to find the right level of moisture. Right after moisturizer is a bit too early and slick, but don’t wait til it’s fully absorbed/dry. And I find it’s pretty easy to fix with a very light serum spray if needed. Also less is more! This has the best, most natural coverage of a ton of other brands that are way more expensive and lasts a good while. Just my 2c!

So this bb cream appeared promising enough with the many positive reviews and alleged cult following. It was cheap enough for me to take a risk without trying it out first. And once I did try it, I put it away for a couple months. I just tried it again now so I can write an an honest review of why I refused to wear it after the first time. It claims to give a healthy glow. It doesn't do that. There is no glow. I had a clean skin glow PRIOR to putting this on. After putting it on, it was a dull, cakey look. Not attractive. It also claims to give good coverage. I mean, it does provide coverage but maybe not the coverage you'd want. It almost gives a leathery-face type of appearance. Wrinkles are a little more pronounced than pre-application. Color is off. I got the rose ivory because I figured Ivory would be too light on me. It's a little orangey and dark. I hate tossing products that have been barely used, but I think this one will have to go.

I was hoping this would be able to replace my usual foundation and although it was full coverage, it irritated my skin way too much that I began breaking out all over. I tried it out for about two weeks and my clear skin quickly became a pizza. There is a perfume scent & quite lightweight, however it does have ingredients that can cause acne (checked using acne clinics site) despite claiming it could get rid/calm skin problems.

I guess I'm just too pale for BB creams, because I've looked at all the recommended BB creams, bought them, and sent them back because I can't find a shade that matches me. I'm a fair cool skin toned person, and most BB creams stop either at a 21 with their cool tones or 15, and clearly, as you see in the picture, 15 is too dark for me. The 13 they have is a neutral tone, so that won't work for me. I really want to like or try this, because I like the brand overall, but I can't wear a tinted product that just...is so dark on me. For the record, the lights in my bathroom are white lights. This is just frustrating for me, I thought Korean brands typically go extra light in their shades, but it turns out to be even harder to find my shade, especially in BB creams, than in western makeup. I'm about to just give up on BB creams in general.

Es una crema ligera, se extiende muy bien y el resultado es natural , cubre imperfecciones y deja un tono uniforme . Disimula bastante bien las manchas . No tiene perfume. Yo la uso sobre la hidratante o el protector solar 50 pero supongo que también sola va muy bien por la textura que tiene.

Bon produit, s'étale bien, ne provoque pas d allergie.

Ottima, compre benissimo, idrata la pelle per tutto il giorno... Luminosa è veramente ottima

Visible on face, very very thick, color is natural.

Ich benutze diese BB Cream seit Jahren und bin sehr zufrieden damit. Sie fühlt sich sehr leicht auf der Haut an und sieht natürlich aus.