L’Oréal Paris Le Color Gloss One Step In-Shower Toning Hair Gloss, Neutralizes Brass, Conditions & Boosts Shine, Iridescent Plum Purple, 4 Ounce

I have dark brown hair and the color peeked through for me. The effects of the gloss wear off in about a week, but in my opinion the color fades much slower. I loved how this made my hair look and feel. I still have two more uses left and will be using them!

Update: I ended up mixing it with the L’Oréal Burgundy gloss and I really like the results. Second picture is the mixed colors result. Kept it on for about 10 minutes only this time. It does improve hair quality too the more you use it. This is a good product. I do have to leave it on for close to 15 minutes for it to work. Instructions say 5-10 but I find even with highlighted hair that doesn’t really get the gloss to make a difference in hair color. This was more of a chocolate or dark brown neutral tone than a cool tone. I have purchased bronde before from this brand and that is truly a cool tone gloss and I highly recommend it for toning down brassy highlights. But this dark brown brunette one was good too - just didn’t deliver on the “cool” part it has in its title/description.

My hair feels well hydrated and soft when using this product. The gloss gives a nice shine and great color emphasis.

It seems most folks reviewing this product poorly don’t actually know what this is. It’s not a product that will ever LIFT any color, it is color-depositing conditioner essentially. It’s not a true toner. It’s not going to magically change your entire hair color unless you do something pretty drastic. It’s not meant to be left on overnight. Read the instructions yall. I’ve been using the plum on my brown hair with lightened ends for months and love it. Only wish the blue tone didn’t outlast the red in the lighter ends but that’s what happens with color deposit; red tends to go first.

This product is terrible. The purple lasts for one day and then turns an ugly blue green color.

I purchased the shade Plum and I absolutely love the color. It causes no damage to my hair whatsoever — in fact, it acts more like a treatment. After coloring, my hair feels moisturized, shiny, and really healthy-looking. The scent is wonderful too. The photos were taken right after applying the color. My hair is naturally dark, with highlights, and I applied this color on top. The color payoff is excellent and I’m really happy with how it turned out. That said, the color bleeding after washing is significant. My bathtub is white, and it gets stained every time I wash my hair for the first three to four days after coloring. On top of that, the color fades quite noticeably within just one week, which means I have to re-dye fairly often — and that gets a bit tedious. Overall, I love the product itself, but I wish the color lasted longer.

After chemo my hair grew in salt pepper and I’ve tried various different toners on it but the one I like the best is the plum one because it makes my hair a very light lavender and I’ve gotten many compliments on it

Super easy gloss to use! Left my hair so soft and shiny! Only took a star off because I did not achieve the purple color they display on the box. Most of it washed off, and it left behind a red brown color. Overall id buy again for the price!

Does NOT Color grey . I believe it made me lose alot of hair . So1 star Not very soften for hair - if u do one more condition immediately after yea hair soften