Ion Bright White Creme Lightener 15.9 Oz

Works like a charm. Got this for a project. It worked great. I think it works best with the coordinated developer (ion Sensitive scalp), and with a 10 developer it's quiet lovely. I honestly prefer the 20 developer for a faster speed. But tomato/tomatos.No burn, low smell, no run, and no irritation. Perfecto! Good stuff.

I am not by any means a professional, but I've been doing my own hair for 10 years, and this is my go-to lightener. Like I LOVE this stuff. It's gentle on the scalp, lifts quickly, and has never damaged my hair or scalp, even when I've made mistakes and get bleach on my pre-lightened hair! (Which I don't recommend doing). I can't say if it lifts to level 10 by itself without toner, but it definitely lifts to level 8-9 and creates a perfect canvas for color.

I saw a few reviews saying people put this product in their hair and it did nothing. I guess they didn’t read the directions cuz you have to use this with developer. I use a 20v and mix at a ratio of 1:2 (1 part lightener: 2 parts developer). Takes about 40 mins and my roots are blonde and ready for my vibrant blue hair dye application.

Honestly, the best bleach I’ve ever used including some professional versions. It lightens my hair easily and evenly and my hair is so soft after it can be combed without conditioner ( i don’t though)

I love how easy and convenient it is to have in hand

I always use and I always love the result Works great for me

I totally recommend this bleach to anyone!!!! My hair had patches of all different types of color including blue and I used this bleach with developer ion 30 and it removed ALL THE COLOR COMPLETELY and I was able to dye my hair at ease. The smell was not strong either and it didn’t damage my hair at all or make it fall out! I love this and out of all the bleaching I done in my life this one is by far a fav of mine!!! :-)

Received bottle broken inside of package not wrapped in plastic like other chemical product was. Shipping box was fine. Seems I was sent a broken bottle because products were not inspected apon packing.