MARKETING FASHION : A GLOBAL PERSPECTIVE
Product ID: 408293641
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While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships, and additional classic marketing theories and practices as they relate to design. In addition, Fashion Marketing explores in depth contemporary issues such as technology, social responsibility and ethics, sustainability, and globalization, and considers effective strategies for various economic climates.
| Country Of Origin | United Kingdom |
| Dimensions | 20.32 x 3.66 x 25.4 cm |
| Edition | 6/24/12 |
| Importer | Atlantic Publishers and Distributors (P) Ltd., 7/22, Ansari Road, Darya Ganj, New Delhi - 110002 INDIA, Email – [email protected], Ph – 011-47320500 |
| Isbn 10 | 1609010787 |
| Isbn 13 | 978-1609010782 |
| Item Weight | 1 kg 640 g |
| Language | English |
| Packer | Fairchild Books |
| Print Length | 528 pages |
| Publication Date | 24 May 2012 |
| Publisher | Bloomsbury Publishing India Private Limited |
User
Great quality!
My favorite book, great quality!
User
A textbook, but helpful
This was a required text for a class. I did find it to be a useful reference, but not planning on keeping it beyond the class.
User
Five Stars
Great!
User
One Star
Text is fine, the condition of the book was horrible.
User
Five Stars
Good price and quick elivery.
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