Outside In: The Power of Putting Customers at the Center of Your Business

An excellent book to read on CX.

Excellent book with rich insights into the domain of customer experience.

Se você quer entender melhor sobre como pessoas experienciam suas interações com marcas e empresas, esse é um livro obrigatório para sua lista de leitura.

As I’m starting to build CX initiatives in my company, this book was a great starting point to understand the structure of a CX program with lots of real life cases. Their writing style is easy and pleasant to read through without any far-fetched vocabulary.

Muy buen libro para entender un poco mas la experiencia y el exito de los clientes, muy buenos ejemplos y consejos.

Great read, easy to understand... fantastic case studies in each chapter which illustrates the key points/topics raised. A must read for anyone who is starting their CX journey

Gutes Buch, welche die Aspekte des Customer Experience beschreibt. Ein Punkt abzug, da es teilweise zu viele Use Cases, gibt, die das Gleiche beschreiben und das Buch ein wenig aufblähen.