Sony XBR75X940E-Series 75-Class HDR UHD Smart LED TV

Summary: The TV is beautiful. I was worried about the motion blur issues mentioned in the rtings.com review, but, after spending a day watching both 4K Blu-ray content and playing 4K Xbox One X games, I'm glad to say that whatever weakness might be present doesn't register on me as a viewer or gamer. I love it. What I didn't love was running into Amazon's recent change in practice around price protection for large TV's. A truly disappointing experience. If you care about price protection on a large purchase like this, you're going to want to buy someplace else.DetailsBefore turning it on, the first thing I noticed was the minimalist, narrow, flat, black bezel Sony is using. A much cleaner look than a metal or raised bezel. Almost looks like a flat sheet of glass. Dimensionally, it's a little deeper than the set it replaced (2" vs 1"). It sits a little further off the wall, but I like the overall look and I'm very satisfied with the result.Initial setup was no more or less complicated than the Samsung 4K TV it replaced -- which is to say, not as easy as it could be. If you have an HDR source, make sure you find the "Enhanced HDMI" setting to enable HDR input. (Home->Settings->External Inputs.) I could see being bothered by the Android menus if I was using them regularly ... but if you're like me, and mainly using the TV set on a single HDMI input, with a receiver managing external sources, you're rarely going to use the TV menus. One nit ... TV gives no indication that it's playing HDR content when you hit the Display button -- just shows resolution and aspect ratio. My Samsung identified HDR content, which was a convenient way to know everything was working right, as the whole HDR chain can be a little finicky to get set up. [Sony, if you're reading ... love to see this in a firmware update.]Dynamic range is really where this set stands out for me. When I compare it to the edge-lit Samsung un75ks900d (which sadly died on me and was unrepairable) what's immediately noticeable is how much blacker, black is. In a dark room ... it's genuinely hard to find the edges of the screen for dark content, and an all-black frame emits almost no light. My first test material was the sandstorm scene in mad max (4K, HDR). In a light-controlled room, the lightning strikes have a level of visual punch that makes the whole thing a pretty spectacular experience. As I mentioned above, was worried about the reported motion issues, but I don't see an issue (and I'm going to do myself a favor and not learn to recognize whatever technical issues might actually be present and just enjoy the set).Overall, first 48 hours... and I love the TV. Sadly, what I don't love is Amazon's recent change in practice around price protection for large TV purchases. Don't think it's ever been official policy, but until earlier this year, it appears they've had a practice of offering price adjustments within the 7-day return window.In my case, price dropped the day the TV arrived (Amazon the seller in both cases). Called Amazon the next day, and figured this would be the usual kind of straight-forward and delightful experience that I have come to expect from Amazon. They offered me only the option of returning the current TV for a full refund and ordering a new one. I have no real issue with this being Amazon's policy for smaller items where they don't want to manage requests for trivial price adjustments. That's a minor inconvenience. But for a 100-pound television, where the price drop can be far from trivial, to learn my only path for credit is to arrange to be present for delivery and pickup and to go thru install and set up a 2nd time -- this isn't a minor inconvenience. This is just disrespectful of my time and absurd (Amazon paying for two special deliveries and someone's eating the cost of a TV that can't be sold as new). I can't really recommend purchasing any large, expensive, television from Amazon, for as long as this remains their practice. Go buy somewhere that'll give you a no hassle credit for a price drop during the return window.

I bought this replacing a 75 inch Sony 940d.First the good. The picture quality on this set is absolutely stunning. Brights are incredibly bright and the blacks (thanks to over 250 local dimming zones) are incredibly black. I know OLEDs do get blacker, but these blacks do not leave anything to be desired, they are freaking pitch black with pretty much no blooming. The operating system is much faster than the older Android OS on the 940d. Easily the best picture I have ever seen on a tv.Now the not so great. I read a LOT of mixed reviews about the motion handling on this tv. I am a fan of a mild soap opera effect (smoothing) and my settings on the 940d were Custom, Smoothness- 2, Clearness- 0, Cinemotion- Low and the motion was very good (some slight smearing with dark objects traveling across a light background but nothing too distracting) The motion on this tv is a little worse than the 940d overall and the settings I used on the 940d had a lot of blur/trailing. I nearly sent it back for a 900e due to the great motion reviews it had received. But after playing around with the motion settings I actually found that turning off motionflow or using Custom, Smoothness- 1, Clearness- 0, and cinemotion High (for movies) and low or off for tv dramatically improved things. This doesn't give me the smoothing Soap Opera Effect I like but it's much better and I can live with it. (I am pretty sensative to motion issues) Gaming hasn't been bad either but i am pretty casual gamer. Usually playing single player campaign stuff.Now for the seller Video and Audio Center- They are FREAKING AMAZING. The FedEx guy who delivered the tv came by himself and when we were unloading the tv he dropped his end of the palette, and it almost looked like he did it on purpose. He made a really stupid comment to me about how heavy the tv was before we unloaded it and asked me why i needed such a special tv and if it was full of solid gold? (Just do your freaking job man...) I immeadiately emailed Video and Audio Center and they offered to send me out a new unit right away. I told them I would do some testing on the tv over the weekend and let them know. So far the tv seems to be ok, but it was great to know they would have taken care of me. Amazing seller.

After nearly 2 to 3 months on which TV I should go with, Samsung Q8 or Q9, Sony 900F or this I absolutely made the right choice. Glad I didn't just go by RTings reviews or I would have never bought this. There story of motion being an issue is not true at all when it comes to watching sports, movies, or television shows. I'm not a gamer at all so if there is an issue there I really don't care because it does not affect me. This beast of a TV is spectactulor. What I wanted was great contract, nice bright vivid colors without over saturation and great movement and upscalling. Well I got all 3. Samsung Q8 and Q9 which my friend has is nice but the smoothness of Direct TV source is not even close to this Sony, nor are the crushed whites on the Q9. The Sony 940E is really a great set. I wanted a 75 inch I had a 65 already and buying an oled for $7000.00 was not in the cards. But I got this for $2800.00 which is in all honestly a steal. I almost went with the 900F but I feel a got a superior unit with the 940E since I don't play video games. Blacks are a 9.5 out of 10, whites are amazing, and again colors are vivid with great motion. Don't hesitate to buy you will be missing out.

I can't rave enough about the X940E. The 4K HDR Dolby Vision resolution is incredible - bright, crisp, highly contrast and deep blacks. Even the standard TV is up converted into a beautiful 3D like resolution. The TV works incredibly well in both dark and lighted rooms. It's a must have - the best TV on the market.

Wonderful purchase... I'm grateful for the quality and the price... comparable to other products... Sony never seems to disappoint when it comes to TV's