As the grandson of Guiseppe Rossi, the great 19th century Florentine impressionist painter, Roberto Cavalli was destined to be a great artiste . As a student at the Florence Art Academy in the early 1960s, Cavalli?s skills in textile printing were already garnering him attention in fashion when he caught the eye of major Italian hosiery factories?his skill and innovation in textile printing would bring him to the forefront of the fashion world. In 1970, Cavalli showed his first collection of ready-to-wear in Paris and by 1972, opened his first boutique in Saint-Tropez. Cavalli continued to experiment with textiles in 1994 he invented a technique for sandblasting denim to reaffirm his place at the cutting edge of fashion. Today, the Cavalli brand is sold in more than 50 countries worldwide, and the name Cavalli is synonymous with a glamorous Italian lifestyle. His sexy clothes and bold animal prints have made Cavalli a favourite among the rich and famous and have afforded him the opportunity to expand his brands to include menswear, underwear, accessories, vodka, perfume and cologne. Fall 2002 saw the first of Cavalli?s fragrances ?Roberto Cavalli, and though a fresh and lively scent, it is still very bold and sensual like his clothing. Many other popular perfumes and colognes followed such as Roberto Cavalli for Men, Serpentine and Roberto Cavalli Black. Cavalli perfumes and colognes are offered through ITF Cosmetics which have helped the Cavalli fragrance line establish a strong presence to ensure that the Cavalli brand stays true to the ideals of its visionary.
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